https://completemarkets.com/Article/article-post/1854/MAXIMIZING-YOUR-PR-POTENTIAL/
...nother news release. 3. Create events. Sponsored events offer public relations and marketing ...ety 'roadeo,' or a road race. Sports events involving amateurs don't have to be expensive. For more lavish events, solicit the support of others in ...
https://completemarkets.com/Article/article-post/1026/TERRORISM-COPING-WITH-CATASTROPHE/
...eas where people mass (concerts, sporting events, and so forth) This list is not all-...miliar with responding to unexpected events. It will also give people a feelin...
https://completemarkets.com/Article/article-post/2385/Would-Your-Agency-Impress-Vince-Lombardi/
...l will be the most widely viewed sporting event of the year, not everybody app...
https://completemarkets.com/Article/article-post/2580/Unleash-the-Power-of-Radio-Advertising/
...
Radio is great for promoting events like openings, sales, and special events.
Disadvantages
Radio do...
https://completemarkets.com/Article/article-post/953/INSURANCE-COMPANIES-AND-AGENCIES-THE-PARTNERSHIP-DREAM/
...writers. They also plan trips to sporting events, lunches, or other opportunities for ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1039/The-Bottom-Line-On-Agency-Value/
... approach, the client will perceive the entire agency team as servicing the account, rather than one producer, and the agency has a better chance of keeping the account should the producer depart. We define recurring expenses as expenses necessary to support the generation and retention of insurance related income. We excluded such unnecessary expenses as country club dues, automobile leases for non-employee family members, and season tickets to sporting events. We also exclude non-recurring expenses. These might include professional fees for changes to an employee benefit program, one-time purchases of major office equipment, or producer commissions paid for non-recurring Life income. TRACKING DOWN EXPENSES Because adjusting for unnecessary and non-recurring expense items benefits owners when valuing an agency, keeping track of these items is critical. Some expenses, such as country club dues and season tickets ... are easy to track and quantify. Other expenses, such as flying first class or staying in luxury hotels, will be more difficult to quantify. Other expense items that you should track include dues, subscriptions, charitable contributions, professional fees, and outside services. These items often contain one-time business expenses. Another major area of adjustment is owner compensation. It's important to have a schedule of owners' income that delineates between production compensation, management compensation, and profit sharing. Typically, one of the biggest expense adjustments is to eliminate the bonus/profit share compensation paid to an agency owner, which tends to understate profit. The management fee an outside buyer would need to pay going forward is often much less than what the existing owners pay themselves. The result is a large increase to ...
https://completemarkets.com/Article/article-post/828/The-New-Salesperson-The-Coming-Of-The-Customer-Evangelist/
...he source of, say, tickets to a sporting event. Nevertheless, some people in ...
https://completemarkets.com/Article/article-post/1039/The-Bottom-Line-On-Agency-Value/
...y members, and season tickets to sporting events. We also exclude non-recurring expens...
https://completemarkets.com/Article/article-post/333/Working-In-My-Swimming-Trunks-Home-Based-Opportunities/
... into this lucrative source of sales and earnings. Don't laugh too hard. My clients already know that most days will find me sitting at the computer or in front of the microphone in my bathing suit. To understand the magnitude of this transition to informality, consider that when I moved from New York to Southern California in 1982, I didn't even own a pair of jeans. Informal meant a sport coat and tie. Year by year, the warm weather and casual attitudes gradually loosened me up. The watershed event came in 1995. After much soul-searching, we moved our offices and studios into a wing of our house. The pool quickly became my "stress-buster" during the course of the day. The restorative factor of several 10-minute breaks to swim a few laps is better than a ... night's sleep. Today I'd be hard-pressed to ever return to a normal office routine. So what does all this have to do with insurance? Recently our UPS driver arrived for the daily pickup looking as if he'd been through the wringer. As he explained, "If one more home business opens up, they're going to have to declare this a commercial route!" Apparently more than 50% of the regular delivery and pickup stops on his suburban route are home-based businesses. Combine this with media reports and the increase in Web sites catering to home businesses, and you get a significant groundswell of opportunity for independent agents. Your Personal Lines department probably already insures the Home and Auto risks of these entrepreneurs. Unfortunately, many of these clients never hear from you on a regular basis. They ...
https://completemarkets.com/Article/article-post/352/Mining-The-Assets-Of-Students/
... their market niche to determine the best methods of advertising and communication. They accomplished this by surveying the student body as to what they looked for in a car, what price range they could afford, and whether they knew about the Todey dealership. Survey results were interesting. Few had heard of the dealership. All seemed to have champagne tastes and beer budgets: They preferred to drive more expensive sports models, but accepted the financial reality of a $12,000 price limit for a car. The survey also learned that the target market (the student body) represented a wide range of ethnic and cultural backgrounds-and the students told the dealership how important it was to appreciate these cultural differences. As one student put it, It is more important to be culturally sensitive to the group you ... trying to market to, instead of going the all-American way. Creating a comfortable feeling generates credibility. If people think of you as an outsider, they're suspicious. The research culminated in a multimedia presentation to officials of General Motors and Todey, with a follow-up report in writing. As for marketing, the group hosted a full-blown promotional event on the campus. With balloons, blaring music, barbecued food, and shiny new cars, the campus was treated to a four-hour party on the lawn in front of the college cafeteria, complete with traditional giveaway key chains and pens. Everyone at Oxnard College now knows their party-animal friend-Todey Motor Co. The lessons for the insurance industry are plentiful. If an agency, or an agency and company, collaborated with students on such a project, just imagine what ...