https://completemarkets.com/Article/article-post/1854/MAXIMIZING-YOUR-PR-POTENTIAL/
...nother news release. 3. Create events. Sponsored events offer public relations and marketing ...ety 'roadeo,' or a road race. Sports events involving amateurs don't have to be expensive. For more lavish events, solicit the support of others in ...
https://completemarkets.com/Article/article-post/1026/TERRORISM-COPING-WITH-CATASTROPHE/
...eas where people mass (concerts, sporting events, and so forth) This list is not all-...miliar with responding to unexpected events. It will also give people a feelin...
https://completemarkets.com/Article/article-post/953/INSURANCE-COMPANIES-AND-AGENCIES-THE-PARTNERSHIP-DREAM/
...writers. They also plan trips to sporting events, lunches, or other opportunities for ...
https://completemarkets.com/Article/article-post/2385/Would-Your-Agency-Impress-Vince-Lombardi/
...l will be the most widely viewed sporting event of the year, not everybody app...
https://completemarkets.com/Article/article-post/2580/Unleash-the-Power-of-Radio-Advertising/
...
Radio is great for promoting events like openings, sales, and special events.
Disadvantages
Radio do...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/333/Working-In-My-Swimming-Trunks-Home-Based-Opportunities/
... into this lucrative source of sales and earnings. Don't laugh too hard. My clients already know that most days will find me sitting at the computer or in front of the microphone in my bathing suit. To understand the magnitude of this transition to informality, consider that when I moved from New York to Southern California in 1982, I didn't even own a pair of jeans. Informal meant a sport coat and tie. Year by year, the warm weather and casual attitudes gradually loosened me up. The watershed event came in 1995. After much soul-searching, we moved our offices and studios into a wing of our house. The pool quickly became my "stress-buster" during the course of the day. The restorative factor of several 10-minute breaks to swim a few laps is better than a ... night's sleep. Today I'd be hard-pressed to ever return to a normal office routine. So what does all this have to do with insurance? Recently our UPS driver arrived for the daily pickup looking as if he'd been through the wringer. As he explained, "If one more home business opens up, they're going to have to declare this a commercial route!" Apparently more than 50% of the regular delivery and pickup stops on his suburban route are home-based businesses. Combine this with media reports and the increase in Web sites catering to home businesses, and you get a significant groundswell of opportunity for independent agents. Your Personal Lines department probably already insures the Home and Auto risks of these entrepreneurs. Unfortunately, many of these clients never hear from you on a regular basis. They ...
https://completemarkets.com/Article/article-post/828/The-New-Salesperson-The-Coming-Of-The-Customer-Evangelist/
...he source of, say, tickets to a sporting event. Nevertheless, some people in ...
https://completemarkets.com/Article/article-post/333/Working-In-My-Swimming-Trunks-Home-Based-Opportunities/
... into this lucrative source of sales and earnings. Don't laugh too hard. My clients already know that most days will find me sitting at the computer or in front of the microphone in my bathing suit. To understand the magnitude of this transition to informality, consider that when I moved from New York to Southern California in 1982, I didn't even own a pair of jeans. Informal meant a sport coat and tie. Year by year, the warm weather and casual attitudes gradually loosened me up. The watershed event came in 1995. After much soul-searching, we moved our offices and studios into a wing of our house. The pool quickly became my "stress-buster" during the course of the day. The restorative factor of several 10-minute breaks to swim a few laps is better than a ... night's sleep. Today I'd be hard-pressed to ever return to a normal office routine. So what does all this have to do with insurance? Recently our UPS driver arrived for the daily pickup looking as if he'd been through the wringer. As he explained, "If one more home business opens up, they're going to have to declare this a commercial route!" Apparently more than 50% of the regular delivery and pickup stops on his suburban route are home-based businesses. Combine this with media reports and the increase in Web sites catering to home businesses, and you get a significant groundswell of opportunity for independent agents. Your Personal Lines department probably already insures the Home and Auto risks of these entrepreneurs. Unfortunately, many of these clients never hear from you on a regular basis. They ...
https://completemarkets.com/Article/article-post/352/Mining-The-Assets-Of-Students/
... their market niche to determine the best methods of advertising and communication. They accomplished this by surveying the student body as to what they looked for in a car, what price range they could afford, and whether they knew about the Todey dealership. Survey results were interesting. Few had heard of the dealership. All seemed to have champagne tastes and beer budgets: They preferred to drive more expensive sports models, but accepted the financial reality of a $12,000 price limit for a car. The survey also learned that the target market (the student body) represented a wide range of ethnic and cultural backgrounds-and the students told the dealership how important it was to appreciate these cultural differences. As one student put it, It is more important to be culturally sensitive to the group you ... trying to market to, instead of going the all-American way. Creating a comfortable feeling generates credibility. If people think of you as an outsider, they're suspicious. The research culminated in a multimedia presentation to officials of General Motors and Todey, with a follow-up report in writing. As for marketing, the group hosted a full-blown promotional event on the campus. With balloons, blaring music, barbecued food, and shiny new cars, the campus was treated to a four-hour party on the lawn in front of the college cafeteria, complete with traditional giveaway key chains and pens. Everyone at Oxnard College now knows their party-animal friend-Todey Motor Co. The lessons for the insurance industry are plentiful. If an agency, or an agency and company, collaborated with students on such a project, just imagine what ...
https://completemarkets.com/Article/article-post/1938/WHITE-ONLY/
...the home city of the winner. Both events (the game and the riot) can be define...