https://completemarkets.com/Article/article-post/1707/INSURANCE-DISTRIBUTION-TRENDS-AND-THE-EFFECTS-OF-CHANGE/
...he marketing or unique insurance products will also keep growing. Similarly, ...nts to effectively distribute their products and services. Compensation ...
https://completemarkets.com/Article/article-post/1978/HOW-TO-HIRE-A-PRODUCER/
...te people who can sell different products. The Greenbergs offer examples of h...
https://completemarkets.com/Article/article-post/1951/ARE-RACETRACKS-SUSTAINABLE/
...d and producer driven. We sell products that include our compensation packaged inside. These products “cover” the risk of loss...lue we deliver. We won’t sell products; we’ll facilitate acquisiti...
https://completemarkets.com/Article/article-post/2573/Characteristics-of-the-Most-Successful-Independent-Agencies/
... and promotional dollars wisely. For a niche market program, put ads in magazines to which businesses are likely to subscribe. In Personal Lines, take pictures of homes in areas that you want to write business and send them to the prospects. If you sponsor a sports team, take pictures and send them to family members to try to generate even more goodwill. Forget sending calendars or other promotional items. These don't seem to work well anymore. Find other more personal ways to reach the audience that your agency wants to impress ... if they have no young blood to carry the existing book of business or to produce new accounts for the buyer. And "young blood" isn't always the answer. Don't assume that the younger people in the agency want to pay you what you think is a good price for your ownership interest. Talk about it with them. Discuss it among yourselves. If one principal wants to get a son or daughter involved in ownership, how are the rest of the principals going to respond? Know where each of you stands personally ... to $600,000 in revenues, also with six to seven people. To use a phrase from Bob Dylan, "the times, they are a changing." Although there are fewer agencies, those that remain are bigger and also (fortunately) more productive, efficient, and profitable. This phenomenon is due to several factors: Reduced commission rates for both Personal and Commercial Lines and lower premium levels in Commercial Lines have forced financially strapped agencies to go under or sell out. Pressure from insurance companies for more premium ...
https://completemarkets.com/Article/article-post/510/Use-Online-Tools-To-Enhance-Customer-Loyalty/
...cific CSR who is familiar with the goods and services advertised on that Web p...tical information about a company’s products and services to solve problems. K...
https://completemarkets.com/Article/article-post/2580/Unleash-the-Power-of-Radio-Advertising/
...trying to be very specific about products?"
If the matter is simply building ...
https://completemarkets.com/Article/article-post/515/Selling-Hope/
... Aging! ' What do these and dozens of similar statements have in common? They're all creating hope. Every day, millions of people respond to these types of statements by investing in the stock market, buying lottery tickets, purchasing cosmetics, visiting therapists, and cheering sports teams. Hope is so widespread that we even use it on product names. A recent search on Amazom.com and CDNOW.com revealed no fewer than 4,936 books, 202 CDs, and 229 songs with hope' in their titles. Because hope is so pervasive ... marketing, let's think about what it is, how to generate it, and its consequences. WHAT IS HOPE? Hope is basically the desire for a positive yet uncertain future outcome. A positive outcome means not just having something good happen (e.g., winning the lottery), but avoiding something bad (e.g., becoming older) . Why are things uncertain? People don't completely expect an outcome — either they lack the confidence that it will occur, or the ability to prevent something from happening. HOPE AND HYPERBOLE ... not mince words. A lot of what people hope for is really just hype. For example, think about the statement you often see on magazine covers: Five New Secrets to Losing Weight. Do you really think there are new ways to lose weight beyond the basics of diet, and exercise? Probably not, but people read this stuff hoping to find something new. The same holds true in business and marketing. You can easily find Web sites that claim to reveal new business and marketing secrets. Do you really believe that there ...
https://completemarkets.com/Article/article-post/2037/WHEN-YOUR-CUSTOMERS-COME-CALLING-DONT-UNDERVALUE-YOUR-RECEPTIONIST/
... who happens to sit at the front desk: Treat them with respect, as a key member of the agency team; Give them the training and information they need to do their job; and Pay them well. THE RECEPTIONIST AS QUARTERBACK &# 160 Forgive the sports analogy, but your receptionist is the only quarterback on your telephone football team. It's important that they begin the play with a good snap, but what happens after they hand off the call to an agent or CSR is just as important. Quarterbacks might call ... . This front-line salesperson should be trained and paid better than is usually the case. Treat your receptionist as a key employee, not just someone who knows the mechanics of operating the phone system. A poor receptionist can wreak havoc on the entire agency operation; a good receptionist is too often taken for granted. &# 160 To perform the job well, a receptionist truly needs to be a "people" person, willing to help others, emotionally mature, not easily rattled by callers who are less than courteous, and ... 2013 by CompleteMarkets Editor , Judith Newman This content has not been rated yet. WHEN YOUR CUSTOMERS COME CALLING: DON'T UNDERVALUE YOUR RECEPTIONIST &# 160 by Judi Newman &# 160 More business has been lost because of poor service and poor treatment than because of poor product. This second in a series of articles on phone manners by Judi Newman focuses on the value of your receptionist. &# 160 &# 160 YOUR RECEPTIONIST SHOULD BE YOUR NO. 1 PUBLIC RELATIONS PERSON &# 160 Your agency's telephone technique starts — but ...
https://completemarkets.com/Article/article-post/92/Offense-Or-Defense-Converting-Management-Problems-To-Opportunities/
... different carriers' proprietary products.
Opportunity: At the very least, se...o carrier, and for company-specific products. Keep them current. Get double du...
https://completemarkets.com/Article/article-post/891/Put-Your-Marketing-To-The-Test-And-See-How-You%E2%80%99Re-Doing/
...ce sales meetings.
4. How do our products or services stand up to those of the...