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... production to racehorses and horse races. Let's continue with this metaphor and ask a few more questions worth considering, regardless of your role in the insurance industry. Is your "racetrack" sustainable? Is there a better way? In the future, will the people (niches) you serve still spend time and money at your "clubhouse" or "betting window?" Horseracing might be the sport of kings, but we're no longer a monarchy. Today, some racetracks have closed, others are struggling, and some are successful because of subsidies from slot machines. Tomorrow, EA Sports or some other videogame magician might create virtual races with folks betting from their La-Z-Boy via PayPal. Our world today is far more democratic and less autocratic. The global economy, the Internet, and the ... you more, but Mr. Levitt does it far better than me. I urge you to read his article. Here's reality: Most firms in the manufacturing and distribution end of the insurance business have done and continue to do well – very well. We aren't motivated to change. For us, the good old days mean two old white guys (OWG) drinking at the City Club and doing a deal. Our system is producer defined and producer driven. We sell products that include our compensation packaged inside. These products "cover" the risk of loss from physical peril – the stuff we know and understand. Unfortunately, the product is a promise to pay in the future for losses that most buyers can't understand in a language that they don't know .. ...

... from slot machines. Tomorrow, EA Sports or some other videogame magician migh...

... crafters guilds, card clubs, and sports teams Religious groups, such as ...

... approach, the client will perceive the entire agency team as servicing the account, rather than one producer, and the agency has a better chance of keeping the account should the producer depart. We define recurring expenses as expenses necessary to support the generation and retention of insurance related income. We excluded such unnecessary expenses as country club dues, automobile leases for non-employee family members, and season tickets to sporting events. We also exclude non-recurring expenses. These might include professional fees for changes to an employee benefit program, one-time purchases of major office equipment, or producer commissions paid for non-recurring Life income. TRACKING DOWN EXPENSES Because adjusting for unnecessary and non-recurring expense items benefits owners when valuing an agency, keeping track of these items is critical. Some expenses, such as country club dues and season tickets ... the client, conduct coverage reviews, or identify cross-selling opportunities. With this approach, the client will perceive the entire agency team as servicing the account, rather than one producer, and the agency has a better chance of keeping the account should the producer depart. We define recurring expenses as expenses necessary to support the generation and retention of insurance related income. We excluded such unnecessary expenses as country club dues, automobile leases for non-employee family members, and season tickets to sporting events. We also exclude non-recurring expenses. These might include professional fees for changes to an employee benefit program, one-time purchases of major office equipment, or producer commissions paid for non-recurring Life income. TRACKING DOWN EXPENSES Because adjusting for unnecessary and non-recurring expense items benefits owners when valuing an agency, keeping track of these items ...

... by your imagination and budget. Sports are a fertile area. You could hold a ...cle safety 'roadeo,' or a road race. Sports events involving amateurs don't ha...

... Church ___ Golf Course ___ Sports Stadiums ___ School   W...

...are targeting. Look into community clubs, charities, children's sport teams, h...

...tion to your agency members. Sports Outing-Why not organize a softball te...

... , including: Accident Prevention Anniversaries (Business) Anything Unusual (Hobbies, Human Interest, Office Events, Trips) Automation Advances Awards Company Appointments Community Service Convention Attendance Disabled Workers Fire Prevention Foreign Trainees Honors Insurance Laws & Regulations Local Disaster programs Mergers New Anything (Address, Employees, Officers, Offices, Techniques) Promotions Public Service Work Rate Revisions Remodeling Resignations Retirements Scholarships School Work Social Events Sports Sponsorship Trade Press Articles Training Courses Taken Unusual Claims Payments Unusual Coverage Written This article should stimulate your imagination about how to begin or improve your public relations efforts. For more information on public relations, simply access the topic on your CD-ROM. Jack Burke is the president of Sound Marketing, Inc., which specializes in audio and video productions for corporate marketing, communications, and education. He ... have one or more magazines dedicated to life in the city. Since these magazines are more feature oriented, with less emphasis on hard news, they are ideal for longer safety or special-interest articles, which you could submit. Let's break away from the traditional PR press releases and look at some of the alternatives for general public relations: CIVIC MEMBERSHIPS. Most agency owners view their membership in the Rotary Club, Optimists, or Kiwanas (to name only a few organizations) as networking or community marketing. Although such memberships are good for marketing and networking, try to think of them more in terms of public relations. Just as with trade associations, such memberships are only as good as your level of participation. Seek out elected offices, serve as a spokesperson, take on special interest committee ...

...hool Work Social Events Sports Sponsorship Trade Press Articles...