https://completemarkets.com/Article/article-post/831/Demystifying-Marketing-%E2%80%94-Or-What-Makes-It-Work/
...e Solstice, the sleek, two-seater sports car from Pontiac that weighs in at $2... insurance people talk about how a Disability Income policy helped a single mo...
https://completemarkets.com/Article/article-post/1859/AUTOMATION-INFORMATION-SYSTEMS-MANAGEMENT/
...es of 25 and 35 who owned certain sports cars (Corvettes, Jags, Mercedes, etc....the A/IS and Sales managers have pre-programmed the individual steps of the ma...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/349/Public-Relations-An-Investigation/
... Company Appointments Community Service Convention Attendance Disabled Workers Fire Prevention Foreign Trainees Honors Insurance Laws & Regulations Local Disaster programs Mergers New Anything (Address, Employees, Officers, Offices, Techniques) Promotions Public Service Work Rate Revisions Remodeling Resignations Retirements Scholarships School Work Social Events Sports Sponsorship Trade Press Articles Training Courses Taken Unusual Claims Payments Unusual Coverage Written This article should stimulate your imagination about how to begin or improve your public relations efforts. For more information on public relations, simply access the topic on your CD-ROM. Jack Burke is the ... a quote attributed to yourself. Always include a picture. Another great method of building your Commercial public relations is with value-added seminars. Every year there are several hot topics within the insurance industry that apply to your Commercial accounts. Workers' Compensation, the Americans With Disabilities Act, and Employer Trip Reduction Programs (carpooling mandates) are but a few of the current hot topics. Arrange a seminar for clients and prospects to enlighten them on these topics and how your agency can help meet their insurance requirements. Your local IIAA or ... hires, certifications, signing of major deals, major milestones in tenure, etc. These items are usually placed in columns about people in the industry. Most publications appreciate an accompanying photo. 2. Information related to your carriers-new signings, major awards, new market programs, success stories. Often this can be a cooperative release with the carrier or company, and their PR department will handle the story writing and releases. However, don't take a wait-and-see attitude. Ask them if they are going to do a release, and ...
https://completemarkets.com/Article/article-post/349/Public-Relations-An-Investigation/
...hool Work
Social Events
Sports Sponsorship
Trade Press Articles...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1859/AUTOMATION-INFORMATION-SYSTEMS-MANAGEMENT/
... system, she developed a marketing search (or query) that searched the driver information records of all Personal Lines clients to locate the names, addresses, and telephone numbers of all single males insured by the agency between the ages of 25 and 35 who owned certain sports cars (Corvettes, Jags, Mercedes, etc.) . Armed with this list of prospects she proceeded with her marketing' campaign by calling them, supposedly to review their Auto insurance. Her creativity paid off - she's now happily married. Granted, this ... too many agencies ignore - current clients. A fully loaded A/ISystem provides almost unlimited prospects at CSRs' and producers' fingertips. Every client is a prospect for cross-selling and coverage upgrades. From Homeowners without Auto, to Packages without Umbrellas, to Life without Disability, to Health without Nursing Home coverage - from employees of Commercial clients, to claimants - everyone can be cross sold. Anyone you know anything about (and you should know a great deal about everyone in your A/ISystem) can and should be a ... business transactions for the agency, producer, contact, company, line of business, etc. Utilizes a source of business code or indicator to record the source of all new business produced. Employs the source of business information to measure the effectiveness of advertising and marketing programs and make the appropriate adjustments. That's just the beginning. With the information from all invoices stored in the agency management system, A/ISystem managers can: Allocate accounts evenly among CSRs based on the number and type of transactions, differentiating between direct and agency ...