https://completemarkets.com/Article/article-post/1854/MAXIMIZING-YOUR-PR-POTENTIAL/
... by your imagination and budget. Sports are a fertile area. You could hold a ...s community. You can also sponsor an event that makes money and donate the pr...
https://completemarkets.com/Article/article-post/2580/Unleash-the-Power-of-Radio-Advertising/
...cal following who get their news, sports, and weather in the morning, Horst no...ium.
Radio is great for promoting events like openings, sales, and special events.
Disadvantages
Radi...
https://completemarkets.com/company/rodgers-associates-insurance-inc/Articles/content-package/Member-Content/TabCategory/article-post/2580/Unleash-the-Power-of-Radio-Advertising/
... but to spread the advertising to fit your needs. Air the ads only at the best times, getting more for the money. For instance, in a small town, there's probably just one station. It will have a local following who get their news, sports, and weather in the morning, Horst notes. The rest of the day they tune into the big-city station 50 miles away. That's why early-morning advertising can make much sense for an agency. What if there are two or three stations in town that seem ... a modest charge. Producing spots is easy and fun. Radio can reach people any place, any time, in their cars, at home, outdoors, and at work. Radio can captivate the imagination more than any other medium. Radio is great for promoting events like openings, sales, and special events. Disadvantages Radio doesn't have the staying power of print. Listeners can't tear a radio commercial and post it on their refrigerator or bulletin board. It's hard to convey a phone number by radio. Listeners usually have to ... do radio, they need to put enough money into it so that they have a continuing presence," Horst says. Presence means getting on the air four or five times a day. For instance, to reach a business audience, the agency might want to sponsor the morning and evening news, run two commercials at the end of the day, then run another commercial some other time. To have presence, the agency doesn't have to be on all the time. A well-known technique is called "flighting": advertising ...