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... by your imagination and budget. Sports are a fertile area. You could hold a ...efore an audience and, often, media coverage. Check with the sponsor; if it's ...

...hed companies. We had purchased a sports car with a V-6 engine for my wife. Th...luable insurance fund that provides coverage for Disability benefits, retireme...

... If you don't produce a profit for the underwriter, it's liable to pull the whole book of business, ' Everhart says. A few years ago, I started a program to insure Corvettes. We had a large client base. But then the carrier doubled its sports car rates and practically put me out of business. Also, his lines of business are sensitive to changing legislation. The notary public bonds and used-car dealer bonds are required by the state, ' he explains. If the Legislature changes the law, it could put ... Surety Co. is the carrier for the hole-in-one coverage. Everhart created the association to allow him to report all of his premiums in Texas instead of each individual state. The association, which has captured about two-thirds of the hole-in-one insurance market in the , also sells promotional materials, merchandise and consulting services. Niche marketing can have its drawbacks, however. If you don't produce a profit for the underwriter, it's liable to pull the whole book of business, ' Everhart says. A few years ago, I started a program ... or eliminating competition by entering niche markets. Companies often pay higher commissions for niche-market programs, and because there are few competitors-and in some cases, none at all-there are few wasted sales calls. Niches are windows of opportunity. They often begin with a request for special coverages from a single customer. If the agent seizes the opportunity, that one request can blossom into a fertile market. In fact, the opportunities are so numerous and the rewards so great that some agencies have dropped their standard property/casualty lines entirely and replaced ...

... But then the carrier doubled its sports car rates and practically put me out ...vernmental bodies, and a variety of coverages for children's summer camps and ...

... Company Appointments Community Service Convention Attendance Disabled Workers Fire Prevention Foreign Trainees Honors Insurance Laws & Regulations Local Disaster programs Mergers New Anything (Address, Employees, Officers, Offices, Techniques) Promotions Public Service Work Rate Revisions Remodeling Resignations Retirements Scholarships School Work Social Events Sports Sponsorship Trade Press Articles Training Courses Taken Unusual Claims Payments Unusual Coverage Written This article should stimulate your imagination about how to begin or improve your public relations efforts. For more information on public relations, simply access the topic on your CD-ROM. Jack Burke is the ... & Links Categories Popular Recent All Back Public Relations: An Investigation 4/30/2013 12:00:00 AM by Jack Burke This content has not been rated yet. Unfortunately, too many insurance agencies define public relations as sending out a story on employee promotions with photograph attached. Hundreds of articles have been written on the how-to's and 1-2-3s of public relations (PR), but few take the time to examine the actual concept of public relations and the agency's or company's role within that context. First, let's divide PR ... Honors Insurance Laws & Regulations Local Disaster programs Mergers New Anything (Address, Employees, Officers, Offices, Techniques) Promotions Public Service Work Rate Revisions Remodeling Resignations Retirements Scholarships School Work Social Events Sports Sponsorship Trade Press Articles Training Courses Taken Unusual Claims Payments Unusual Coverage Written This article should stimulate your imagination about how to begin or improve your public relations efforts. For more information on public relations, simply access the topic on your CD-ROM. Jack Burke is the president of Sound Marketing, Inc., which specializes in audio ...