https://completemarkets.com/Article/article-post/1904/%E2%80%98POWER-SHIFT%E2%80%99-%E2%80%93-NICHE-MARKETING-IN-TODAY%E2%80%99S-WORLD/
...when the first comparative rating systems were introduced. These systems were one of the forces in the changi...different organizational structures, systems, and skills … “...
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... to Leader (Summer 1997) offers insight into this new reality and the challenges that it creates: "More and more businesses have quit buying stand-alone products and have started buying integrated solutions. The trend means that leaders of successful organizations will need to develop different organizational structures, systems, and skills … "As the world becomes more complex, customers' need to ‘keep it simple' increases. However, making things simple for customers might not be simple for providers … "The demand by ... " automakers, the three networks (ABC/CBS/ NBC), and Time/Life/Look magazines? Consumers were held captive by whatever these folks wanted to sell us and the information they made available to us. Today, we have more than 500 cable channels, dozens of auto manufacturers with hundreds of models, and a specialty magazine for virtually every region of the country, specialty niche, or lifestyle: WWR, Fly Fishing, Quilting, Left-handed Diesel Mechanics, etc. More important, the Internet allows any ... insurance industry, yesterday's world of success meant keeping a customer in the dark. Tomorrow's success stories are being written by those who help the customer manage "the light" (information) . Let me offer an example. I was around when the first comparative rating systems were introduced. These systems were one of the forces in the changing face of insurance by providing user-friendly information to customers. The first agent in each town to buy a comparative rating system, in my opinion, did not change their behavior when they used it ...