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... the niche markets, I might quote ten customers and get three. Now, I quote ten and get nine or ten. It's a lot more efficient. The agency, which wrote $23 million in premiums in 1991, expects $37 million this year. The agency's niche marketing program include self-insured workers' compensation for Texas school districts and other governmental bodies, and a variety of coverages for children's summer camps and plant farms. These target markets account for a significantly higher profitability ratio than the agency's regular business, Monaghan says. Expanding programs to a statewide operation also requires a great deal of homework, Monaghan adds. You need to put together a lot of information to build programs like these, ' he says. You need to look at the number of prospects that are available, do ... realistic estimate of the percentage you'll underwrite, estimate premiums, and break the premiums down into different underwriting categories. Basically, you have to show a company that you can make money for them. They have to have confidence in you. The summer-camps program, which began five years ago, is less labor intensive than the workers' compensation program, although it, too, required solid market research. The agency found that most companies were reluctant to handle summer camps because of the large number of children involved and the high risk of injury. It also found that camp operators were frustrated by wild fluctuations in premiums, last-minute restrictions and other aggravations that left them unable to prepare adequate budgets or schedules. Hibbs-Hallmark wrote its own stringent underwriting guidelines (requiring one counselor for every four students, written safety ...

...riety of coverages for children's summer camps and plant farms. These target m...a carrier. Today, it insures about 60 camps in Texas, Arkansas and Missouri ,...