https://completemarkets.com/Article/article-post/2580/Unleash-the-Power-of-Radio-Advertising/
...me listening to radio than watching TV. Unlike TV, radio lets you do other things while tuning in. Radio sets are cheap, light, and portable. ...ets, the cost of air time is higher.
Radio listeners on average are younger t...
https://completemarkets.com/company/scurich-insurance-services/Articles/content-package/Member-Content/TabCategory/article-post/2627/An-Ad-Campaign-that-Worked/
... had a one-half page ad in the Yellow Pages forever. It has been a good source for us (mainly for Personal Lines), but when we combined Yellow Pages with outside billboards, our identification and call-ins multiplied three times overnight. We are doing some 15-second TV ads (sponsoring the "Wall Street Journal Report" every morning), and it has been very good for us. The eight ads we use are professional, graphic, snappy, and simply say, "Thinking insurance? Think grant-hatch, the insurance professionals ... , the response doubled. You need to be careful to use advertising dollars wisely and to "couple" media types that fit, but we are firmly convinced that it works. This doesn't mean that more always means better. I wouldn't think of using TV, radio, print, Yellow Pages, billboards, and direct mail all together . . . it might work in a small town, but in most places like our marketing area, the cost would be prohibitive and unproductive. John Farr | Arrow Insurance Management | Frisco ... Member Content - Content Package Categories Popular Recent All Back An Ad Campaign that Worked 9/14/2018 12:00:00 AM by CompleteMarkets Editor This content has not been rated yet. Richard Taylor | Grant-Hatch & Associates | Salt Lake City, UT To advertise or not to advertise - that is one of the questions insurance agents and brokers have asked themselves forever. You either believe in it or you don't. There is no in-between. We happen to be an agency that believes in advertising and have allocated a healthy ...
https://completemarkets.com/Article/article-post/2627/An-Ad-Campaign-that-Worked/
...night.
We are doing some 15-second TV ads (sponsoring the "Wall Street Journa...
The company split the ad cost on the radio with our agency. Our out-of-pocket...
https://completemarkets.com/Article/article-post/2375/Using-The-News-Media-As-A-Communications-Tool/
...it consumers in the pocketbook. Let TV producers know you're available.
There ...ity-cutting through the clutter of advertising.
https://completemarkets.com/Article/article-post/554/Drip-Marketing-Art-And-Science/
...ting frequency with mass marketing: TV, Radio, magazines and direct mail (by ... talented in creative writing and advertising, we suggest that you use a pro...
https://completemarkets.com/Article/article-post/831/Demystifying-Marketing-%E2%80%94-Or-What-Makes-It-Work/
... examples:
A major-market TV station scheduled a free event for fans...young women. On the way to record the radio spots, they contacted Anton’s Clea...
https://completemarkets.com/Article/article-post/845/Your-Ad-Agency-Will-Put-You-On-The-Map-Or-In-The-Poor-House/
...-a series of ads (print, radio, and TV, of course), a corporate identity progr...ety of techniques. It won't be all advertising, all in direct mail, or all in ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/513/Are-Your-Messages-Remembered-Long-Term/
... as fast as the trivial stuff. Electrical memory has limited capacity. If you try to add an item to it, the new item pushes out a previous, less-relevant one. Imagine aiming a fire hose at a teacup. All the information coming at you (TV, radio, Web pages, e-mails, newspapers, billboards, direct mail, fliers, music, plus what your kid swapped her peanut butter and jelly sandwich for at school) is the water consistently and vigorously trained on the teacup — a.k.a. your brain ... or more specifically, your electrical memory. Some of the water stays in the teacup; the rest spills out. Relevance determines which "water drops" stay in. You store in electrical memory only the information that's important to you at a certain moment. Once you get a message to stay inside the teacup, the human computer works on transferring it from electrical to chemical memory. Chemical memory is long-term, stored memory: All the things that you can remember. It's like your computer's hard disk. If you need to ... the human computer. For businesses, chemical memory means "top of mind awareness," being the company that your customers think of first and feel best about whenever they need your products or whenever your product category is named. In other words, it's branding . Advertisers try to "whip people into action" with the urgency of a limited-time offer. They can be sure at best, that if their message is relevant, it will stay in electrical memory only until the expiration date, after which the brain will erase it ...
https://completemarkets.com/Article/article-post/392/Keeping-Ahead-Vs-Keeping-Up/
... the enclosed material: 'as seen on TV!' On a lower-cost basis, this concept can even cross over to local radio programming and the phrase: 'as heard on radio!' 'Tele-mail' not only gets the atten...ents are regulating the use of fax advertising to stem the tide of junk fax. S...
https://completemarkets.com/Article/article-post/513/Are-Your-Messages-Remembered-Long-Term/
... All the information coming at you (TV, radio, Web pages, e-mails, newspapers, bill...