https://completemarkets.com/Article/article-post/2314/Producer-Success-Lesson-39/
... Twenty minutes later we were in a taxi headed north toward the suburb of Purl...ing on the wrong side of the road?'
Taxi driver: 'In England, this is the 'r...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/905/Achieving-Super-Salesmanship/
... . The important point which many in sales seem to miss is that General Motors established a relationship with me based on gathering more information about me, not trying to sell me a car! Here are a few thoughts about the role information plays in the sales process today: Giving customers a satisfying experience is what satisfies them A couple of hours before a speaker was to present a seminar, he discovered that he had forgotten to pack the A/C power supply for his laptop computer. Even though it was 6:45 a.m., he found a local store in the Yellow Pages and dialed the number. To his surprise, the call was answered on the second ring. After hours, the owner uses call-forwarding to his cell phone. The missing part was located and delivered by taxi before the laptop's batteries gave out. The owner of the Apple computer store in Virginia, Beach, VA, understands what his customers require. He focuses on making sure they have a satisfying experience. To him, making the sale has nothing to do with "establishing a relationship" with the customer but everything to do with creating a satisfying experience by giving the customer access when the customer needed it and providing necessary information. Jim Bezos, the founder of amazon.com, notes, "In the old world, the right thing to do was to spend maybe 30% of your time, energy, and dollars on creating a great customer experience, and 70% spouting about it. Today, you want to invert that." Sales hype, so-called "salesmanship," and traditional ...