https://completemarkets.com/Article/article-post/1025/HOW-TO-AVOID-THE-12-MOST-COMMON-CAUSES-OF-BROADCAST-TOWER-LOSS/
...ilities involved with radio and television broadcasting. There is also what c...count for more than 75 percent of broadcasters' losses. Tower owners and chief...
https://completemarkets.com/company/scurich-insurance-services/Articles/content-package/Member-Content/TabCategory/article-post/2561/Infomercials-Good-Bad-or-Ugly/
... Infomercials: Good, Bad or Ugly?2/9 /2018 12:00:00 AM by CompleteMarkets Editor This content has not been rated yet. Let's start with a little quiz to find out how much you know about infomercials: Infomercials are a relatively new advertising phenomena. [ ] Yes [ ] No [ ] Who cares? "Infomercial" is a term that relates only to television. [ ] Yes [ ] No [ ] Who cares? Infomercials do not apply to insurance advertising. [ ] Yes [ ] No [ ] Who cares? Infomercials are the advertising method used by hucksters; major corporations would never enter the infomercial arena. [ ] Yes [ ] No [ ] Who cares? Infomercials are a very expensive way to advertise. [ ] Yes [ ] ... infomercials. In the meantime, people marketing products and services just rambled along as usual, purchasing 30- and 60-second time slots for their commercials. For a long time this worked well enough. With only three networks and a limited number of television stations (four networks for radio), only so much advertising time was available. Expensive spot commercials held sway during prime-time hours, and the religious broadcasters helped to fill the late-night and Sunday-morning voids. Catalysts Of Change: FM & Cable For decades, these limitations remained unchanged. Cable was a futuristic daydream, and radios capable of receiving FM stations were limited. Then, almost simultaneously, FM became the king of radio, and cable catapulted television into a new age. The popularization of FM radio more than doubled available commercial broadcast frequencies, ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/2216/COMMUNICATING-WITH-THE-MEDIA/
... , but continue with your own message. For instance: Q: Aren't you interested in making a profit? ' A: We hope to continue to be a profitable business, but our concern right now is that Ontario car drivers can't afford an expensive benefits package. Consistency is important. Be prompt. Most reporters are working to tight deadlines. In radio, the deadlines are often hourly; in television, there are constraints on camera and editing time; in newspapers, there is usually a morning and evening deadline. If you don't make the reporter's deadline, your story won't be heard. Watch your words. Be careful not to repeat negative phrases that can be used as quotes from you. For instance: Q: Aren't you just gouging the public? ' Wrong Answer: No, ... not gouging the public. Right Answer: Not at all. We are providing a professional service for a reasonable price. Avoid jargon. The less explaining that has to be done, the better, especially when dealing with broadcasters. Don't talk about OIC, ' IBC, ' IBAO, ' the Red Book. Try the government, ' the insurance industry, ' Ontario's brokers, ' etc. It's also easier for broadcasters if, in addition to all the background information, you include a short statement that sums up your views on the issue: We just don't think people can afford a cadillac service. Remember, the media are not the enemy. They aren't really against you. Reporters are trying to do a job and to ask enough questions to have challenged everything said. But they are also not ...
https://completemarkets.com/Article/article-post/2216/COMMUNICATING-WITH-THE-MEDIA/
... deadlines are often hourly; in television, there are constraints on camera an...okers,' etc. It's also easier for broadcasters if, in addition to all the back...
https://completemarkets.com/Article/article-post/739/Information-Networks-Business-As-Un-Usual/
...bution system through satellite television communication. Simon & Schuster...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1025/HOW-TO-AVOID-THE-12-MOST-COMMON-CAUSES-OF-BROADCAST-TOWER-LOSS/
... has not been rated yet. HOW TO AVOID THE 12 MOST COMMON CAUSES OF BROADCAST TOWER LOSS by Douglas Federau If it ain't broke, don't fix it' applies to the way many owners view the more than 20,000 broadcast towers dotting the nation's landscape. Unfortunately, there is a tendency to ignore towers simply because they require less attention than the more technically intensive facilities involved with radio and television broadcasting. There is also what can be called the We're-insured-so-why-worry' attitude. Even if something goes wrong, the safety net is the insurance policy. Controlling loss is at a critical point. Tower construction costs are escalating, and so are the insurance claims. The prudent business approach is to eliminate wherever possible the opportunity for damage to occur. A tower that is out of service sets into ... Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back How To Avoid The 12 Most Common Causes Of Broadcast Tower Loss 4/30/2013 10:36:34 PM by CompleteMarkets Editor , Douglas Henderson This content has not been rated yet. HOW TO AVOID THE 12 MOST COMMON CAUSES OF BROADCAST TOWER LOSS by Douglas Federau If it ain't broke, don't fix it' applies to the way many owners view the more than 20,000 broadcast towers dotting the nation's landscape. Unfortunately, there ...