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... not been rated yet. Let's start with a little quiz to find out how much you know about infomercials: Infomercials are a relatively new advertising phenomena. [ ] Yes [ ] No [ ] Who cares? "Infomercial" is a term that relates only to television. [ ] Yes [ ] No [ ] Who cares? Infomercials do not apply to insurance advertising. [ ] Yes [ ] No [ ] Who cares? Infomercials are the advertising method used by hucksters; major corporations would never enter the infomercial arena. ... their commercials. For a long time this worked well enough. With only three networks and a limited number of television stations (four networks for radio), only so much advertising time was available. Expensive spot commercials held sway during prime-time hours, and the religious broadcasters helped to fill the late-night and Sunday-morning voids. Catalysts Of Change: FM & Cable For decades, these limitations remained unchanged. Cable was a futuristic daydream, and radios capable of receiving FM stations were limited. Then, almost simultaneously, FM became the king ... radio, and cable catapulted television into a new age. The popularization of FM radio more than doubled available commercial broadcast frequencies, and cable brought a 20-fold increase for TV. All this meant a quantum increase in available time for commercials, and broadcast stations scurried to find sources to fill them-sometimes resulting in bargain-basement pricing. Many cable stations charged less for a television spot than the local radio station charged for a radio spot. In 1984, the final obstacle for infomercials fell when the Federal Trade Commission handed down a decision allowing stations ...

... is a term that relates only to television. [ ] Yes [ ] No [ ] Who ca...live. Whether you choose radio or television, remember that every rate card i...

... , don't fix it' applies to the way many owners view the more than 20,000 broadcast towers dotting the nation's landscape. Unfortunately, there is a tendency to ignore towers simply because they require less attention than the more technically intensive facilities involved with radio and television broadcasting. There is also what can be called the We're-insured-so-why-worry' attitude. Even if something goes wrong, the safety net is the insurance policy. Controlling loss is at a critical point. Tower construction costs are escalating, and so are the insurance claims. ... sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back How To Avoid The 12 Most Common Causes Of Broadcast Tower Loss 4/30/2013 10:36:34 PM by CompleteMarkets Editor , Douglas Henderson This content has not been rated yet. HOW TO AVOID THE 12 MOST COMMON CAUSES OF BROADCAST TOWER LOSS by Douglas Federau If it ain't broke, don't fix ... insurance claims. The prudent business approach is to eliminate wherever possible the opportunity for damage to occur. A tower that is out of service sets into motion a chain of events resulting in loss of income, audience share, and advertisers, notwithstanding the disruption of the station operation. There are 12 common causes of broadcast tower loss. A review of insurance claims points out the fact that virtually all losses fall into these dozen categories. By being familiar with the causes, it is possible to minimize the risk of having a tower ...