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... grows, you will probably recognize the need for the services of a public relations (PR) ad... life much easier and get you a lot further down the road. It's worth the effort to make sure to get an appro...

Insurance Agencies And The Employment Civil Rights Laws Of California And The Ninth Circuit, Part 2
This article addresses the latest trends regarding the employment civil rights topics of race, sex and age discrimination. (The numbers in parentheses refer to legal citations at the end of the article.) Disability Discrimination The Americans with Disabilities Act (ADA) ....3d 1514. Croston v. Burlington Northern Railroad Co. (9th Cir. 1993) 999 ...

The Genesis Of Marketing
'In the beginning . . .' there was an idea. Then came the plan. Unfortunately, when it comes to marketing, the action often comes before the thinking. After all, speed is essential; action is king. Be proactive. Beat the competition. A bad campaign is better than no campaign. Meet the deadline. The faster the better. The gurus of marketing expound on the how's and the what's. Here's how to market in the Yellow Pages. Here's what to do to bui...fectively represent, polish, and build the image you want to maintain. The Work Is Never Done All of this is ...

... Knowing the range and components of PR services, the next step is to determine what you want to accomplish from the PR program. This should be defined in terms of a certain amount of exposure, during a certain period of time, in certain media (which preferably will translate into clients) . The more conservative the objectives, the more realistic will be the proposals and the higher the probability of obtaining those goals. Initially, the media should be that which will reach your clients (on a local level), and ... about the same size as yours (other than your competition), who seem to appear in the media on a regular basis. Call the owners and ask them if they have a PR advisor or know of one. Another source of names is your local publicity club or chapter of the Public Relations Society of America (PRSA) . You should probably cross-check the names you get from other sources against the membership lists of these groups anyway. Be wary of any PR practitioner that has no professional trade-group affiliations. Last but not ... If you were to participate in a local, regional, or national trade show, or wanted to conduct something other than a routine seminar, professional advice can help you look better and make a better impression. 5. Public relations campaign: This would be a program that may have a specific or general focus to increase awareness of your agency. It generally takes current competitive positioning and attempts to create broad market (client) awareness. It typically includes many of the elements discussed above. 6. Identity campaign: This may ...

...RCES by  Bill Schoeffler and Catherine Oak Today, it is critical for insurance agents and brokers to plan their own destiny. One can never be quite certain what the future may bring. You can’t control the market cycles, legislative activities, or the strategies of your competitors. But yo...olume commitments and obtain “preferred” status, you can’t a...

...ost experts will tell you to choose the fourth type of person for a new telema...base; your list is your market. Define the criteria you feel is needed in the list, then seek to obtain the appropriate information nation and ...

... which older, minority, female, or other protected employees are passed for promotions they wanted and applied for, or are demoted or discharged, carry with them the possibility of a claim. Particularly in cases of demotion or dismissal, the reasons should be documented, preferably after getting legal help. As a general proposition, it is frequently recommended that an employee who is not performing satisfactorily first be given a warning, before any demotion or dismissal, and that each step be documented. Desirability of an Employment Contract There is much ... , even though these relate more often with retrofitting buildings, not accommodating employees. In addition, the ADA (and other civil rights laws as well) are occasionally used by some as a means to accomplish other objectives. There is one anecdote concerning a strip tease club which was shut down by local authorities because it failed to provide a wheelchair ramp to the stage for strippers in wheelchairs. The ADA overrides state Workers Compensation laws.(7 ) The ADA's predominance exposes employers to damages in excess of those allowed by Workers Compensation ... is as follows: A well-written policy directed against sexual harassment, which defines what it is and states that it will not be tolerated. A complaint procedure designed to encourage victims to come forward. Effective means of communicating the policy to all employees. Training and education programs for supervisors and/or employees. Prompt and thorough investigations of every complaint. Prompt corrective action and appropriate sanctions where violations occur. Regular management audit and review of the program. Any claim of discrimination or sexual harassment should be investigated and dealt with promptly, ...

...MODULE IV   INTRODUCTION The material in this module gives you sugg...8% are also covered under Group plans. Their primary financial objective is growth. These people will be targets for payrol...