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...ise in areas such as benefits and Workers Comp to offer monthly Webinars to y...amond is known for his expertise in Workers Comp, he’s also a brilliant marketer. On...

... that can be motivated by music. Because concerts bring people together in a way that stirs both the imagination and emotions, associating your agency with these emotions can help create a powerful bond with potential clients and existing friends. Check to see if you have a community theater in your area or perhaps you can use a local high school. Then look for local talent to help. You might even consider charging for tickets, then giving the proceeds to a local charity. Idea # 13: Sponsor a golf workshop. Although agent ... . Technology makes it easy to make the most of our expanding need for information. For example, resources such as www.gotomeeting.com and www.gotowebinar.com allow your agency to bring valuable protection-related information to your top clients. Leverage your Commercial Line staff's expertise in areas such as benefits and Workers Comp to offer monthly Webinars to your "A " business insurance clients, creating "golden handcuffs" that give them a tangible reason to remain loyal to your agency. Don't forget your Personal Lines department. Schedule a series of "box lunch" Web clinics ... topics such as employee benefits or caring for aging parents. Personal Lines prospects and customers can eat lunch at their desk while gaining valuable information. If your staff does not have expertise in a specific area, invite subject matter experts to participate from anywhere in the world. Create a direct mail and print media marketing campaign around your Web workshops. Even if attendance is light, the fact that you're advertising this creative idea sets you apart from your competition. Idea # 7: Put a TV in your reception area. Not all ...