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https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1334/TIPS-ON-WRITING-SALES-LETTERS/
... tears, shy, delicate, and non-assertive. The trick comes in making the sexes equal no matter what their traditional roles or stereotypes. Unfortunately, English is without a pronoun that straddles the sexes-one which can be used as a neuter, ' if you will, in he/she situations. The result is that we generally opt to use the masculine. The only way around the problem, most often, is to use his and her, ' making an attempt to vary the masculine and feminine pronouns to her and his' for a change of pace and fairness. Unquestionably, this technique sometimes contributes to contrived, forced, and self-conscious writing. But there aren't too many other options. With thought, however, the pronoun need not appear at all: The typical sailmaker likes his thread heavy and waxed. The typical sailmaker likes heavy, waxed thread. The simplest thing to do is just reconstruct the sentence entirely, using the plural, the closest we have in the language to a generic, all-purpose pronoun: Sailmakers like their thread heavy and waxed. Alternatively, the his or her' can be replaced with one': The typical sailmaker is one who prefers heavy, waxed thread. The dictum is clear enough. Women and men should be cast as people, humans- not as beings in opposition. They should share characteristics and abilities, swap roles and missions, portrayals and personifications. Vive la difference! But please, don't make a big deal out of it in a letter. In essence, writers should avoid treating men and women as members of the ...

https://completemarkets.com/Article/article-post/2398/Use-Cross-Selling-To-Increase-Client-Retention/
... all of your products and services. Don't keep them a secret! Take a lesson from the banking industry: Market your products and services to your clients regularly. Create a marketing plan and stick with it. Time is the test. Repetition is the key. Be innovative and outrageous. Your marketing material doesn't have to look like it came from an insurance agency. Make it colorful, fun, entertaining, eye-catching, and easy to respond to. CONCLUSION You now have the basics of cross-selling. Remember, this is not a one-day, one-week, or one-month effort. It's a long-term commitment to be the best agent for your clients- which, not coincidentally, also means being the best agent for your agency. Cross-selling is about creating a win-win situation. You want to have many threads connecting you to your clients, each thread representing a product or service. You can't have too many. You want to create thick intertwined ropes from these threads. Your clients will never leave because the costs of severing those ropes will far exceed the benefits of working through any problems with your agency. Be forewarned, though: You must stay proactive. Remain on top of your cross-selling program. Gone are the days when you could be reactive and still grow a profitable agency. Relationships today need value-added services. Retention tools are the name of the game for winning. Reprinted with permission from The National Underwriter, P/C Edition. Lynn M. Thomas, JD is president of 21st Century Management Consulting, 56 A Charlesbank Way, Waltham, MA 02453-2519, (781) 899-4210 ...

https://completemarkets.com/Article/article-post/1334/TIPS-ON-WRITING-SALES-LETTERS/
... tears, shy, delicate, and non-assertive. The trick comes in making the sexes equal no matter what their traditional roles or stereotypes. Unfortunately, English is without a pronoun that straddles the sexes-one which can be used as a neuter, ' if you will, in he/she situations. The result is that we generally opt to use the masculine. The only way around the problem, most often, is to use his and her, ' making an attempt to vary the masculine and feminine pronouns to her and his' for a change of pace and fairness. Unquestionably, this technique sometimes contributes to contrived, forced, and self-conscious writing. But there aren't too many other options. With thought, however, the pronoun need not appear at all: The typical sailmaker likes his thread heavy and waxed. The typical sailmaker likes heavy, waxed thread. The simplest thing to do is just reconstruct the sentence entirely, using the plural, the closest we have in the language to a generic, all-purpose pronoun: Sailmakers like their thread heavy and waxed. Alternatively, the his or her' can be replaced with one': The typical sailmaker is one who prefers heavy, waxed thread. The dictum is clear enough. Women and men should be cast as people, humans- not as beings in opposition. They should share characteristics and abilities, swap roles and missions, portrayals and personifications. Vive la difference! But please, don't make a big deal out of it in a letter. In essence, writers should avoid treating men and women as members of the ...

https://completemarkets.com/Article/article-post/680/General-Agency-Advertising/
... x No Thanks Loading.. General Agency Advertising 4/30/2013 by CompleteMarkets Editor , John Farr This content has not been rated yet. WHAT WE HAVE IN COMMON If there's any one common thread among independent agencies, it is that we are all very independent in the way we do things. For example, a new agency will have a totally different picture of how to advertise and promote its products than a well-established agency that dominates a market in a given community. So this discussion offers you tools and ideas to fit your own advertising needs rather than telling you how to advertise. CONSIDER COST $$ $ If you can't come up with all the money to complete a particular advertising job, then starting it wastes the money you do have. Before undertaking a project, you should consider the job you want to accomplish, your resources, and any outside help you can get from companies. UNIQUE' IS THE KEY WORD No one, not even an insurance agent, gets excited about buying insurance. People get excited about buying new clothes, a car, or a house. Insurance is definitely not on the list. Since insurance is not something people want,the purpose of agency advertising is to make prospects and customers believe that they need you and your products, and that they should be in touch with you. How you reach that feeling and opinion among prospects and clients depends on your agency. If your competition is using all the normal methods of advertising, then you may have to find newer, exotic methods of reaching the public. For example, ...

https://completemarkets.com/Article/article-post/2265/THE-NEXT-GENERATION-OF-INSURANCE-AGENCIES/
... x No Thanks Loading.. The Next Generation Of Insurance Agencies 4/30/2013 by CompleteMarkets Editor , Bill Schoeffler This content has not been rated yet. THE NEXT GENERATION OF INSURANCE AGENCIES by Bill Schoeffler The common thread in all the advice given in today's business and management books is that we're going through a period of change. This is especially true for the insurance industry. It was the best of times, it was the worst of times. It was the age of wisdom, it was the age of foolishness. These first lines from Charles Dickens' A Tale of Two Cities could come from any of the numerous management books today. We now need to consider chaos the norm. Commission rate changes, carriers withdrawing from various areas, alternative marketing strategies, and legislative changes are a few of the many challenges facing agents every day. We need to learn how to excel in this turmoil. The service industry, of which insurance is a part, should take a look at the manufacturing industry and learn from their hard-earned lessons. The companies that survived and thrived pay attention to quality and customer service. Today, these are the same thing. Quality is not just theory anymore. It's necessary for survival. If we improve quality, we'll lower costs and improve productivity. We can then lower our prices, which will increase our market potential, allowing us to stay in business and give everyone a return on their investment. OLD WAY VS. NEW WAY Fredrick W. Taylor was the driving force behind the movement known as Scientific Management. This is the foundation for ...

https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/tag/clothes/
... Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All clothes Articles tagged with clothes Back After An Earthquake: A Red Cross Checklist This content has not been rated yet. CompleteMarkets Editor 4/30/2013 10:40:32 PM AFTER AN EARTHQUAKE: A CHECKLIST FROM THE AMERICAN RED CROSS When preparing your family plan, fill in the blank lines on this page. Following an earthquake, check the boxes as you compl.. All Articles by CompleteMarkets Editor Comments (0 ) General Agency Advertising This content has not been rated yet. CompleteMarkets Editor , John Farr 4/30/2013 12:00:00 AM GENERAL AGENCY ADVERTISING by John D. Farr WHAT WE HAVE IN COMMON If there's any one common thread among.. All Articles by CompleteMarkets Editor Comments (0 ) Is Your Agency Sending The Right Signals? This content has not been rated yet. CompleteMarkets Editor , Emily Huling 4/30/2013 10:36:34 PM IS YOUR AGENCY SENDING THE RIGHT SIGNALS? by Emily Huling When was the last time you viewed your agency, either by phone or in person, as if you had never done business before? If you're.. All Articles by CompleteMarkets Editor Comments (0 ) Leadership: It Doesn'T Fit Anymore! This content has not been rated yet. CompleteMarkets Editor , Michael Manes 6/19/2015 12:00:00 AM Every year sometime after Thanksgiving, my clothes shrink. My newest suit coat no longer buttons, and the pleats of the pants pull tight ...

https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/197/Computer-Comfort-For-CSRs/
... or track ball. If you've been using the alphanumeric keyboard for commands, switch to mouse or track ball for a while to do a report or calculate rates. Vary your tasks. If you've been typing a report or proposal, take time to hand-write a few thank-you and F.Y.I. notes. Stretch or rest between movements. Before you answer the next telephone call, drop your hands to your sides and shake them lightly. Or reach for the ceiling, stretching as you go. Avoid using too much force. Today's keyboards are much more sensitive to the touch than the keyboards many of us learned to type on. Lighten up! Give yourself gifts. Reward yourself with an armrest, a footrest, a wristrest, or a document holder with an adjustable angle and height. The common thread running through most of these tips is to change positions and activities at regular intervals. You'll find that improving your health will improve your performance. Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The most comprehensive online insurance industry reference library for - Personal Lines Professionals Commercial Lines Professionals Life/Health & Benefits Professionals Online newsletters and content that you can use for ...

https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/30/Understand-Your-E-Mail-Xobni/
... . Xobni indexes all of your stored e-mail, starting with the most recent messages. Once your e-mail is indexed, the Xobni sidebar shows a profile of the sender for any e-mail you have selected in the message list in your inbox or other folders. Each profile is divided into different sections, including a search box that is much faster than Outlook's search function. Other sections include the name of the sender for any e-mail you have selected, with a photo (if available), a phone number, and a bar chart showing how many e-mails you've received from that person, as well as times of day when that person appears to be most or least active on e-mail. Also included is the sender's e-mail network — other people included in e-mails to you, Conversations' which display e-mail threads (other e-mails you've exchanged with the sender), and a section which lists all the files that are attachments on received e-mails. Give Xobni a try! It might make your Outlook e-mail more useful. Only by creating a plan to bring customers to your website, will it be worth the time, money, and energy it took to create it. Steve Anderson is a licensed agent who heads The Anderson Network, Inc., which provides consulting services on how to maximize profits using common sense technology. He can be reached at American Insurance Consultants, PO Box 42, Franklin, TN, 37065-1546, (615) 599-0085, e-mail [email protected] , or visit www.SteveAnderson.com . Login or Register (for FREE) to gain access to thousands of other great articles. Need ...

https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/570/Communicate-With-Employees/
... . About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Communicate With Employees!4/30/2013 12:00:00 AM by Al Diamond , CompleteMarkets Editor This content has not been rated yet. Treat your employees like customers - not children! Most agency principals have owned one or two agencies and have been in a few dozen others. I've visited thousands of agencies during the past 23 years and one common thread is a lack of communication among the owners and the employees. The exceptions to this rule are always happier, more productive, and more profitable agencies. Why can't communicative agents communicate with their own employees? Because they treat their customers like customers and their employees like children. Agents know that prospects and customers alike must be treated with respect and deference. Right or wrong, they pay the bills. But although a customer only influences the amount of commission their account produces, employees influence revenues from hundreds of customers. The way your CSRs treat customers could influence them to either accept or reject your relationship-building efforts. But do agents really treat their employees like children? In many cases, yes. Children are tolerated in spite of their flaws. Many agents tolerate employees who display unwarranted behavior ...

https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/tag/newspaper-ads/
... 00 AM CORPORATE BRANDING: HOW TO STAY ORIGINAL WITHOUT LOSING YOUR IDENTITY by Varnell Del Vecchio Unfortunately, no matter where you look, there's an abundance of communication vehicles suffe.. All Articles by CompleteMarkets Editor Comments (0 ) Follow Smart Hiring Practices This content has not been rated yet. CompleteMarkets Editor , Marcus Covas 4/30/2013 12:00:00 AM FOLLOW SMART HIRING PRACTICES by Marcus Covas These hiring guidelines can help protect your business against the growth industry of employment-related litigation. Today, .. All Articles by CompleteMarkets Editor Comments (0 ) General Agency Advertising This content has not been rated yet. CompleteMarkets Editor , John Farr 4/30/2013 12:00:00 AM GENERAL AGENCY ADVERTISING by John D. Farr WHAT WE HAVE IN COMMON If there's any one common thread among.. All Articles by CompleteMarkets Editor Comments (0 ) The Power Of Testimonials This content has not been rated yet. Jack Burke 4/30/2013 12:00:00 AM THE POWER OF TESTIMONIALS by Jack Burke Preachers might have been the first to understand the power of te.. All Articles by Jack Burke Comments (0 ) x No Thanks Loading.. Loading.. x No Thanks Loading.. ...