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...ds fit your niche program. How many tow truck operators do business in Arizona? Wha...ly created specialty niche insurance programs.

...Midwest Insurance through the Middletown Agency, whose principal is Joe's life...sured fleets. The auto managed care program with insurance companies is called 'Direct Repair Program' (DRP). The benefits for insureds...

... . On the other hand, something too flashy may not fit a particular community. Along with the name, a newsletter should have the agency's logo on it. YELLOW PAGE ADS Most studies indicate that the first thing people look for in the Yellow Pages is a tow truck, and the second is an insurance agency. With that kind of impact, every agency should be listed in the phone book. In my opinion, the telephone book is the modern community business directory. It is printed annually and is current. You ... advertising space to tell your message, and if you want to be affiliated with an insurance company, you can list your agency under that company as well. In the Yellow Pages, your agency is easy as pie to find. If a person needs insurance, and you're who they spot, you'll get the call. LETTERHEAD You should never use white paper-it's too commonplace. Color is effective in this youth-oriented, changing world. People are used to seeing color; they look for it. Also, logo design is very important ... don't happen to wear suits and ties. LOOK FOR CREATIVE IDEAS You always want to check other advertisements for ideas. One simple creative idea can catch more attention and do more for you than all the year-round advertising you could dream up. One of the greatest ad programs was done by a Denver man who sells beach towels nationwide.The company that makes the towels sent people to see him to find out what his secret was. He simply took high-quality beach towels and printed Beech Aircraft' on them, and then invited people to come ...