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...Midwest Insurance through the Middletown Agency, whose principal is Joe's life...rangements are made. Services include towing, door-to-door pickup and deliver...

... The insured had a niche market for tow truck operators. The claim involved a client from another state whose tow truck rear-ended a car, causing an occ...

...ds fit your niche program. How many tow truck operators do business in Arizona...

...own repairs, only to have to call a tow truck driver or plumber later. Most ...

...e? Are owned vehicles used for towing special equipment (air compressors,...coverage – and go a long way toward ensuring that you do the proper ...

...ets. If your business is in a small town, anything that is written or printed ...ople look for in the Yellow Pages is a tow truck, and the second is an insuran...

... examine the process for handling Auto Physical Damage claims as it might happen today. Here's the experience of someone we'll call Joe: Joe bought his Auto insurance from Midwest Insurance through the Middletown Agency, whose principal is Joe's lifelong friend. Last month, Joe was in an accident that damaged the right rear side of his new Mercedes. He called Midwest, who took the accident report and called a tow truck, which took the car to ABC Body Shop. Midwest then referred the claim to the Middletown Agency. When Joe called the agency to inquire about ABC, he was referred to Sally, who handles claims. Sally said that Middletown would never recommend ABC and that he should take the car to Prime Auto Body or Top Notch Auto Body-the agency's usual recommendations. Joe had the car towed ... Prime. ABC told him that they would send him a bill for an appraisal, which they were authorized to perform based on the tow job order. Prime performed its own appraisal, which was sent to Midwest and Middletown. Midwest then informed Middletown that Joe had to use ABC (because its appraisal was lower) or that Prime had to match ABC's price (which was based on after-market parts) . Prime refused to lower its appraisal, which was based on OEM parts. After three weeks, Midwest agreed that Joe could have the car repaired at the body shop of his choice, but insisted that he accept after-market parts. Joe refused. He called his old friend Bob at Middletown Agency and asked for help. Bob was unable to resolve the issue with Midwest. After a heated ...

... Your newsletter should be personalized. Our CPA firm sends out a newsletter with their name rubber-stamped on it. Frankly, it looks cheap. On the other hand, something too flashy may not fit a particular community. Along with the name, a newsletter should have the agency's logo on it. YELLOW PAGE ADS Most studies indicate that the first thing people look for in the Yellow Pages is a tow truck, and the second is an insurance agency. With that kind of impact, every agency should be listed in the phone book. In my opinion, the telephone book is the modern community business directory. It is printed annually and is current. You buy advertising space to tell your message, and if you want to be affiliated with an insurance company, you can list your agency ... that company as well. In the Yellow Pages, your agency is easy as pie to find. If a person needs insurance, and you're who they spot, you'll get the call. LETTERHEAD You should never use white paper-it's too commonplace. Color is effective in this youth-oriented, changing world. People are used to seeing color; they look for it. Also, logo design is very important to your advertising. And your logo doesn't necessarily have to go on the top of a page. Putting your name and address at the bottom of the page rather than the top can be quite effective. At the top of the page you can start off talking about your client's needs, and continue with how you can help him. When he finishes reading the letter, he'll come right down ...