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...ut it. Jigsaw puzzles are timeless toys and tools. We’ve all done them. ...

... and big boys is the cost of their toys. 3. Preparation Pat Riley, the legend...

... figure it out. &# 160 In utter frustration, a friend once lifted off the 54 individual color tabs and reapplied them to solve the puzzle. Although he could never do this the correct way, it was satisfying for him to show us his "accomplishment." &# 160 If you're familiar with the cube, you'll understand his frustration. If you've never seen or played with this toy, you'll never appreciate the challenge. So what does this game have to do with designing effective surveys? Nothing — or perhaps everything. &# 160 In the past, businesses served "mass markets." Although the individual members of these groups differed in age, economics, gender, and race there was no expectation for "tailor made" products. The only possible exception was for ... wealthiest members of the "mass" — and even they had limited expectations for customization. &# 160 Although manufacturers would occasionally narrow the mass into market segments by age, economics, etc., this was just dividing the "herd" into smaller "pens." &# 160 Because of this there were only a few competitors, all of whom shared success and profits by selling similar products to the public. Consumers had limited access to information, most of which was controlled by or filtered through manufacturers, distributors, or providers. &# 160 Today, the game has changed. We've joined a global market that's the most competitive in history. The Internet has given every consumer convenient access to full information on any product or service, creating a new "sophisticated" consumer who ...