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...d from the executive director of a trade association who had endorsed a Market...to remember that:   Associations are becoming sophisticated and ...

Trade Secrets: What Are They ...
It’s im...protect your competitive advantage. A trade secret, once lost, is gone forever.

Trade Secrets: Value And Ownership Issues
Whether you refer to them as trade secrets, books of business, or expira...cription and ownership entitlement of trade secrets. Seek counsel in making th...

...automated forex trading in which a trader’s work is almost done through a coup... A reliable third party that helps traders interested in EA builders is quite expensive and very rare. So, traders need to have some sort of saving...

... are oriented to technology exclusively (user group conferences) and others include technology within a broader context (producer associations) . Then there are the conferences that offer meetings (education) without exhibits. These are smaller events that can offer more time for reflection and networking and less time looking at the technology. In addition to industry association events, we see numerous events hosted by solution providers and by trade publishers. And lastly, we have seminar companies that basically organize events for profit. These are the brochures that you get almost daily inviting you to some kind of seminar in your town. You can attend meetings, conferences, and conventions on a nearly full time basis. I'm pleased that technology has found its way into events and gatherings of people who traditionally didn't talk of such matters. ... this a good thing? First we need to look at the huge convention center technology extravaganzas that aren't industry specific. These are the hardware/software solution shows that attract people from all industries. Then we have the traditional insurance industry conferences and conventions that include technology education and exhibits. Some are oriented to technology exclusively (user group conferences) and others include technology within a broader context (producer associations) . Then there are the conferences that offer meetings (education) without exhibits. These are smaller events that can offer more time for reflection and networking and less time looking at the technology. In addition to industry association events, we see numerous events hosted by solution providers and by trade publishers. And lastly, we have seminar companies that basically organize events for profit. These are the ...

... mutually beneficial relationship between two or mor.. All Articles by CompleteMarkets Editor Comments (0 ) Niche Marketing: Attracting Associations Going Captive This content has not been rated yet. CompleteMarkets Editor , Raymond King 4/30/2013 10:41:34 PM NICHE MARKETING: ATTRACTING ASSOCIATIONS GOING CAPTIVE by Raymond T. King, Jr. The letter below recently was received from the executive director of a trade assoc.. All Articles by CompleteMarkets Editor Comments (0 ) x No Thanks Loading.. Loading.. x No Thanks Loading.. ...

... Glossaries Management Resources & Links Categories Popular Recent All Back Niche Marketing: Attracting Associations Going Captive 4/30/2013 10:41:34 PM by CompleteMarkets Editor , Raymond King This content has not been rated yet. NICHE MARKETING: ATTRACTING ASSOCIATIONS GOING CAPTIVE &# 160 by Raymond T. King, Jr. &# 160 The letter below recently was received from the executive director of a trade association who had endorsed a Marketpac Safety Group insurance program. &# 160 Gentlemen: &# 160 This is a tough letter to write. You will recall that during the convention in Montreal , we were doing a survey for a possible creation of a captive insurance program for our association. &# 160 This idea has bloomed rapidly and now is a fact. We have established a captive ... Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Niche Marketing: Attracting Associations Going Captive 4/30/2013 10:41:34 PM by CompleteMarkets Editor , Raymond King This content has not been rated yet. NICHE MARKETING: ATTRACTING ASSOCIATIONS GOING CAPTIVE &# 160 by Raymond T. King, Jr. &# 160 The letter below recently was received from the executive director of a trade association who had endorsed a Marketpac Safety Group insurance program. &# ...

... photograph attached. Hundreds of articles have been written on the how-to's and 1-2-3s of public relations (PR), but few take the time to examine the actual concept of public relations and the agency's or company's role within that context. First, let's divide PR into three very distinct categories: the general public (your Personal Lines markets), the business public (your Commercial Lines markets) and the trade public (your peers) . IMMS Silver Membership predominantly deals with Commercial Lines, so it's too bad that a public relations campaign for the business public is the most difficult to develop and nurture. (Trade relations are generally the easiest, with the general public falling in the middle.) This article examines each of these categories independently, with ample cross-referencing. The Trade Public An agency or ... translate into added dollars if you sell, an added advantage if you are trying to buy, increased leverage if you merge, and greater demand if you are being pursued by a cluster. 2. IMPROVED EMPLOYEE MORALE. The Independent Insurance Agents of America (IIAA) Commission to Enhance Agency Value has proven the importance of strong employee relations to the value of an agency. Everyone likes to be associated with a winner, and when your employees read and hear about their own agency in trade publications, they're further motivated. 3. THE LEADERSHIP FACTOR. Most successful businesses are proactive, rather than reactive. Solid public relations within your trade can position you as a leader to be emulated, rather than the weakling that is always reacting to someone else's idea or action. This positioning as a ...

... wasn't automated. The key is to make sure that what's being done is cost-effective and helps the agency achieve its goals of lower costs and more profit. TARKET MARKETING Watch those advertising dollars and improve your hit ratio. Most agencies today realize that to succeed and grow they need to specialize. Astute firms are re-examining their advertising activities, including yellow pages, telemarketing, direct mail, and trade journal ads. Improving your hit ratio is the key to cutting costs and improving profitability. With this in mind, it's important to target the advertising and telemarketing efforts to the type of business that your producers and carriers want to write. A large Yellow Pages ad might be a waste of money for firms that specialize in Commercial Lines and get most of the new business from referrals and other ... Although many agencies have posted good growth during the past few years, the tide is turning. Despite their growth, most agencies have seen a decrease in their profit margin. The typical profit margin of 20% to 30% 10 years ago is more like 15% to 25% today. The main reason why most agencies are less profitable today is that premiums have decreased, together with the associated commissions earned. At the same time, the costs of running an agency have gone up. HIRING Don't hire new people until you must. We often see agencies overstaffing. Sometimes, this is deliberate; the owners are staffing for growth or have found a great employee that they don't want to pass up. Other times the overstaffing is something that the owners aren't not aware of ...

... Resources & Links Categories Popular Recent All association insurance programs Articles tagged with association insurance programs Back Niche Marketing: Attracting Associations Going Captive This content has not been rated yet. CompleteMarkets Editor , Raymond King 4/30/2013 10:41:34 PM NICHE MARKETING: ATTRACTING ASSOCIATIONS GOING CAPTIVE by Raymond T. King, Jr. The letter below recently was received from the executive director of a trade assoc.. All Articles by CompleteMarkets Editor Comments (0 ) x No Thanks Loading.. Loading.. x No Thanks Loading.. ...