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... , the watch was a badge of his manhood and anyone who didn't like the watch was less of a man. The move to strip CEOs and other corporate executives of their "plumage" by denying or at least making unpopular high-priced perks such as jets, exotic trips, luxury office accommodations, and the like denies them of the "signals of superiority." However, it isn't just the rich and famous; almost everyone has a "plumage factor," which presents itself in almost everything they buy, either individually or ... the rating score. Write your review here. (Required) Please consider the following: 1. Would you recommend this company? 2. What about this company do you like/dislike? 3. Why did you choose this rating? Submit This Anonymously Submit Cancel Contact Us contact_phone Click to call Unfollow First name: Last name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Products/Services News Jobs Team Articles Blog Group Followers Photos Reviews Newsletters x No Thanks Loading. ... " Of course, that was the problem. At the same time, a male customer goes to buy a digital camera and the salesperson, who is enthusiastic about these exciting products, launches into a detailed presentation of all the features and can't understand why the customer interrupts, saying "I know all that. Just tell me your best price?" If the two salespeople knew a little more about evolutionary psychology, they might have fared better. You can see this played out by going down the aisles of any supermarket. ...