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It's a Small World: Doing Business Abroad
The international insura... basis. Identify their exposures: Auto, Health, Marine, Products Liability...

... name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews Member Content Member Content - Content Package Categories Popular Recent All Back It's a Small World: Doing Business Abroad 2/20/2018 12:00:00 AM by CompleteMarkets Editor , Neville Harriman This content has not been rated yet. The international insurance market offers a variety of benefits to independent agents and brokers. It provides a perfect tool for solidifying your ... Lines accounts and insulating them from inroads being made by alphabet house brokers. International insurance operations also offer an entree to new product lines and markets that will expand your facilities abroad. For example, U.S. agents can introduce their expertise in such lines as Auto, Medical, Surety, and Workers' Compensation to third-world countries that are privatizing these coverages. Canadian brokers can expand their expertise in out-of-country private Medical insurance and, potentially, Workers' Compensation. Doing business abroad can introduce agents and brokers to new international markets, both ... in the construction field does not have the same exposures as a similar situation in the United States would. TWO PEOPLES DIVIDED BY A COMMON LANGUAGE Agents and brokers should also consider cultural differences between the United States and Canada that can affect the conduct of business across the border. For example, the United States tends to be more forms oriented. Accounts are also larger because of the population (approximately 10 times greater than that of Canada) and the inclusion of substantial Workers' Compensation premiums. This results in a U.S. agent ...

...ale contractors deal with simultaneous workers' comp claims at dozens of sites...-optimized areas in large contractor programs.

... so on. There are ways of finding out such information, so that you know to whom you are marketing your product. Clubs and franchises have economic data on the community they are serving. If you have a close friend in a service club or a community business that's a franchise (McDonald's, Montgomery Ward), have him or her get some of the data these organizations have on your area. This information might give you some insight into how another company views your community, as well as help you aim your target ... have this word processing capability, it is already obsolete. With our word processor, we do direct mail, mass marketing with personal letters-sending a similar or repetitive letter to the same accounts every so often. You can keep track of business lists, homeowners lists, auto owners, boxholders, and so on with a computer. BE YOURSELF When advertising your agency, one of the most difficult rules to follow is to be yourself. Don't try to be something different. You must determine within your agency who and what you are ... what your staff is. For example, we happen to live in a mountain area, so we bill ourselves as mountain people. We think that's important because that's the kind of folks we deal with. If you're very involved in one type of business, then you should look at yourself in that vein and promote yourself in that vein. When you relate to those people, make it clear that you are people who know that particular business. My favorite sales story is about the two shoe companies that decided to expand into ...