https://completemarkets.com/Article/article-post/391/Marketing-The-Art-Of-Different/
...eative by producing short audio or video programs that tell their story. These...the prospect's wastebasket. Audio and video cassettes are valuable to the hold...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/380/Focus-On-Employees-The-Key-To-Success/
... program. This one is for all your customers, internal and external. Create a nurturing business climate in which everybody wins by establishing a discount alliance. This encourages your employees and other customers to give your clients their business. Whether you insure a hardware store, video store, dry cleaner, or restaurant, negotiate a standard discount that can be accessed by all your other clients and employees. Everyone truly sees this as a value-added benefit-and you get the credit! These 16 ideas are just the tip of the iceberg of ideas ... 00:00 AM by Jack Burke This content has not been rated yet. Another lifetime ago, when I managed Hertz Car Sales, I made a point of hand writing little notes to our Hawaiian salesperson. Somehow, this man sold every single one of our rental cars. In fact, we were the only rental company that didn't have to ship our used vehicles back to the mainland for disposal. Although we paid him handsomely, I had a gut feeling that he liked acknowledgment-so every month, I'd send him a letter ... alliance benefit program. This one is for all your customers, internal and external. Create a nurturing business climate in which everybody wins by establishing a discount alliance. This encourages your employees and other customers to give your clients their business. Whether you insure a hardware store, video store, dry cleaner, or restaurant, negotiate a standard discount that can be accessed by all your other clients and employees. Everyone truly sees this as a value-added benefit-and you get the credit! These 16 ideas are just the tip of the iceberg ...
https://completemarkets.com/Article/article-post/380/Focus-On-Employees-The-Key-To-Success/
...ether you insure a hardware store, video store, dry cleaner, or restaurant, ne...
https://completemarkets.com/Article/article-post/398/The-Creativity-Factor/
...eative by producing short audio or video programs that tell their story. These...our prospect’s wastebasket. Audio and video cassettes have a perceived value i...
https://completemarkets.com/Article/article-post/411/Valuing-Your-Customers-Part-II/
...ackage and pay-per-view movies (no video rental store nearby, either).
I went online ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/398/The-Creativity-Factor/
... of our employees. All the bright yellow button said was, Ask Me. Ask they did, and the total cost was minimal. Business cards and agency brochures provide another example of nice, but mundane. A number of businesses have gotten creative by producing short audio or video programs that tell their story. These marketing productions get the prospect's attention and allow you to really introduce yourself, your company, product or service. Although video can get expensive, audiotapes or CDs are fairly reasonable and can be packaged in any number of ways ... the dealership's name and every grocery shopper has a bag imprinted with the dealership name. This is one dealership in one community that has definitely overcome the negative perceived image of car salesmen. As director of car sales for Hertz Corporation, we developed a program for leasing used rentals to augment sales efforts. Not only was this long before leasing became a fashionable alternative to purchase, but we were talking used cars, not new. Traditional newspaper and radio advertising wouldn't work ? there was just too much to explain and it needed a one-to-one ... in getting Dunn Insurance's name on the front page of the local paper twice, plus a full front page write up ? not to mention extra publicity from a contest within the contest and a new concept for the annual Christmas card. In fact, from the grocery store to private parties, Dunn couldn't go anywhere without people talking about his agency's entry. James gives most of the credit to his son, Jimmy Jr., who suggested a giant snowman in place of a more traditional outdoor Christmas tree. Centered on the agency's ...