Search CompleteMarkets

... for helping you place articles in their publication later. Here's another suggestion about association activities that ought not to be forgotten: Become active in at least one trade association-not just as a member, but as a participant. Take part in the elected or appointed offices. Volunteer for various panels and commissions. All this activity will improve the relations of your agency within the industry, and you will become known and respected as a leader and a doer. The General Public Relations with the general public are a little more involved than relations ... way to open the release is with a quote attributed to yourself. Always include a picture. Another great method of building your Commercial public relations is with value-added seminars. Every year there are several hot topics within the insurance industry that apply to your Commercial accounts. Workers' Compensation, the Americans With Disabilities Act, and Employer Trip Reduction Programs (carpooling mandates) are but a few of the current hot topics. Arrange a seminar for clients and prospects to enlighten them on these topics and how your agency can help meet their ... writing and releases. However, don't take a wait-and-see attitude. Ask them if they are going to do a release, and when. If they aren't planning one, do it yourself. 3. Association activities-generally applicable to owners and senior management, this can include participation in special panels or programs, election to office, etc. 4. Commentaries-ranging from letters to the editor to op-ed articles. Many publications accept in-depth commentaries on timely topics and generally position them opposite the editorial page. This type of writing not only reflects your ...

...he elected or appointed offices. Volunteer for various panels and commissions.... Convention Attendance Disabled Workers Fire Prevention Foreign Trainees Honors Insurance Laws & Regulations ...