https://completemarkets.com/Article/article-post/1334/TIPS-ON-WRITING-SALES-LETTERS/
... , delicate, and non-assertive. The trick comes in making the sexes equal no matter what their traditional roles or stereotypes. Unfortunately, English is without a pronoun that straddles the sexes-one which can be used as a neuter, ' if you will, in he/she situations. The result is that we generally opt to use the masculine. The only way around the problem, most often, is to use his and her, ' making an attempt to vary the masculine and feminine pronouns to her and his' for a change of pace and fairness. Unquestionably, this technique sometimes contributes to contrived, forced, and self-conscious writing. But there aren't too many other options. With thought, however, the pronoun need not appear at all: The typical sailmaker likes his thread heavy and waxed. The typical sailmaker likes heavy, waxed thread. The simplest thing to do is just reconstruct the sentence entirely, using the plural, the closest we have in the language to a generic, all-purpose pronoun: Sailmakers like their thread heavy and waxed. Alternatively, the his or her' can be replaced with one': The typical sailmaker is one who prefers heavy, waxed thread. The dictum is clear enough. Women and men should be cast as people, humans- not as beings in opposition. They should share characteristics and abilities, swap roles and missions, portrayals and personifications. Vive la difference! But please, don't make a big deal out of it in a letter. In essence, writers should avoid treating men and women as members of the opposite sex. ...
https://completemarkets.com/Article/article-post/2397/Five-Top-Strategies-To-Increase-Profits-Today-And-Into-The-Future/
... are smart, astute people. They understand their businesses inside and out. But something is wrong, as illustrated by a recent study in Business Week: "Two years after In Search of Excellence reported on 43 of the best run companies in America, 14 of them were in financial trouble. After five years, 29 of them were in financial trouble, and only 14 of them were financially solvent. The reason: failure to react and respond to change." I believe these companies were less likely to react to change because of the Icarus Paradox. In Greek mythology, Icarus was the son of Daedalus, who had imprisoned by King Minos of Crete within the walls of his own invention, the Labyrinth. Refusing to be held captive, Daedalus made two pairs of wings by using wax to attach feathers to a wooden frame. Daedalus put on one pair and gave the other pair to his son Icarus, warning him not to fly too near the sun. The wings worked, and the father and son flew away from their prison. But Icarus, ecstatic about his ability to fly, forgot his father's warning. He lost his gift. The sun melted the wax, the feathers came loose, and Icarus plunged to his death into the sea. Putting this in the context of today's business environment, the more successful a company is, the more it's blinded to the urgent need for change. Many companies move into new marketplaces assuming that their past successes will continue. So they continue to repeat what has made them successful until the forces and opportunities of change have ...
https://completemarkets.com/Article/article-post/2326/PERSONAL-PROTECTIVE-EQUIPMENT-2/
... their work areas, or that it was not required for the type of work performed at the time of the accident. Almost one-third of face injuries were caused by metal objects, most often blunt and weighing at least one pound. Accidents resulted in cuts, lacerations, or punctures in 48% of the total, and fractures (including broken or lost teeth) in 27% . Protection should be based on the kind and degree of hazard and should: 1) be reasonably comfortable 2) fit properly 3) be durable 4) be cleanable 5) be sanitary 6) be in good condition EAR PROTECTION Exposure to loud noise can cause irreversible hearing loss or impairment. It can also create physical and psychological stress. Preformed or molded ear plugs should be individually fitted by a professional. Waxed cotton, foam, or Fiberglas wool earplugs are self-forming. Disposable earplugs should be used once and thrown away; non-disposable ones should be cleaned after each use. OSHA has promulgated a final rule on requirements for a hearing conservation program. Information on the program is available from the closest OSHA office. ARM AND HAND PROTECTION Burns, cuts, electrical shock, amputation, and absorption of chemicals are also examples of hazards associated with arm and hand injuries. A wide assortment of gloves, hand pads, sleeves, and wristlets is available for protection from these hazards. The devices should be selected to fit the specific task. Rubber is considered the best material for insulating gloves and sleeves. Rubber materials must conform to ANSI standards (copies available from ANSI, 1430 Broadway, New York, NY ...
https://completemarkets.com/Article/article-post/393/The-Concept-Of-Sharing-In-Mentoring-And-Marketing/
... to whom you have the greatest affinity? Well, it's a two-way street. In another area, fear of the competition often rears its ugly head when the owner of a business is asked to share among their peers. Maybe it's an interview with George Nordhaus, maybe it's a panel for the local insurance association, maybe it's a request to write an article. It's not unusual to hear someone say, I'd love to, but I don't want the competition to know what I'm doing. I've always considered it the ultimate denial when a business owner doesn't believe that the competition knows what's going on. The bottom line: whether you're mentoring in your marketing, mentoring an understudy, or serving a mentoring role within your industry among your peers, you are the real winner. I don't want to wax biblical, but there is a truism that has held fast over the centuries: That which you give away shall be returned tenfold. On a final note, during a recent congratulatory call about the release of my book Creating Customer Connections, the caller-a very successful agency owner-said that he too would like to share his experiences by writing a book. Unfortunately he felt that writing a book was an overwhelming process and he questioned whether he could complete such a project. Do you have any suggestions? ' he queried. Sure, ' I replied, whenever you have an idea that you would like to pass on, just sit down and write it up as an article. After a period of time, you'll find that you have written a number of such articles which can form the basis ...