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Is Your Web Site A Potential E&O Headache?
Does your agency’s web site present a potential Errors & ...nt the customer strictly to the agency Web site? Stay tuned. Until then, focus on a well-constructed web site with a strong social media ext...

... Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back How To Get More Visitors To Your Web Site 12/15/2014 12:00:00 AM by John Graham This content has not been rated yet. HOW TO GET MORE VISITORS TO YOUR WEB SITE by John Graham The Web is littered with thousands of dead sites abandoned by the disillusioned. It's easy to spot them - they were last updated on their launch date. When a Web site has been up for a while ... . An inadequate site is worse than none at all because it represents wasted time and effort. If you allow shoddy workmanship on your Web site, what does this say about the quality of your services? The issue is not about having a Web site. It's about pulling in visitors and that requires sophisticated Web design. Make a Commitment And Stick to It. After getting a cost estimate to develop a Web site, the company president begins seeing invoices pile up. "What's happening? This is costing four times what we expected." No amount of explanation can convince the decision maker that the expense is necessary. A Web site is never finished. It's more like the evening news than a brochure. It needs to stay fresh, interesting, and appealing and that takes a financial ...

... Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews Member Content Member Content - Content Package Categories Popular Recent All Back Carrier Websites: From Company Centered to Agent Centered 2/27/2018 12:00:00 AM by CompleteMarkets Editor , John Ashenhurst This content has not been rated yet. Independent Agency System carriers that rank high on the Gomez insurance Web site index probably congratulate themselves on their achievement - the result of hard work, creativity, and spending in the nine or ten-digit range. But what if these high-ranking carriers are scoring well in the wrong game? Suppose Gomez and other Web ranking services have no idea what they're talking about? What if they base their evaluation criteria on an implicit misunderstanding of the insurance business? What if " ... the insurance business - the psychology of insurance buying, the necessary flexibility of the market, the complex role of the independent agent, and so on. They don't realize that carriers' best strategy isn't to promote themselves and their connection with the insured, but to help agents strengthen their relationship with the customer. Of course, if carrier Web sites truly weren't that important, how would ranking sites develop their brands? By ranking agency sites? Who would care? Ranking creates a need to be high on the list, and (if you're a big company) at the top. Ranking creates the anxiety that motivates action and funds budgets. Who wins? The ranking services conduct studies and make recommendations. Then consulting groups receive contracts to bring the sites up to high-rank specs. Or carrier ...

... Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Catch The Media In Your Web 4/30/2013 10:42:47 PM by CompleteMarkets Editor , Michael Maynard This content has not been rated yet. CATCH THE MEDIA IN YOUR WEB by Michael Maynard Your company has a Web site? Great! Colorful graphics that seem to jump off the screen? Terrific! And the content? Uh-oh. Does your Web site feature your company profile? Statistics on your industry ... (or extension) and E-mail address of a contact person who can provide further information or clarification. Create links. Making it easy for a journalist to get more information about your industry by linking to another Web site can only create goodwill. But don't make the mistake of linking to a competitor's Web site! In order to use your Web site, though, journalists must first find it. Developing a mailing list of journalists and alerting them to your site doesn't have to be difficult. Send the reporters who cover your industry a note or brochure that includes your Web site address. Let them know your site's value to their work. Also include the assignment editors and producers at your local television stations and cable networks in your mailing. If you present your Web site as a useful tool ...

How To Get More Visitors To Your Web Site
HOW TO GET MORE VISITORS TO YOUR WEB SITE by John Graham The Web is littered with thousands of dead sit...on, many businesspeople seem to view a Web site as an easy way to attract cust...

Marketing Your Web Site
Now that you have your Web site up and running, how do you get n...foScavenger, VirtualPromote, and Free Web site Promotion Course.

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Enhance Your Agency's Web Site!
In the impersonal marketing e...al. Distinguish yourself and give your Web site visitors a good reason to com...

... Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Attracting Customers And Prospects To Your Web Site 4/30/2013 12:00:00 AM by CompleteMarkets Editor , Jack Fries This content has not been rated yet. You've probably received great encouragement- if not downright pressure-to put your business on the Internet. Whether you already have an Internet presence or are merely contemplating one, you should realize that just having a Web site doesn't guarantee that the people you want to reach will ... see it. You may have hung out your shingle, but the Internet customers you seek might be nowhere in sight. According to Russell Reich, a developer of Web sites and other new media for major corporations, There are two keys to improve visitation to your agency's Web site. First, make sure that links to your site can be found in the places where people are likely to be looking for your products and services. Second, provide useful, interesting content beyond the basics. Once your Web site is up and running, your first step should be to register your Web address (also known as your URL' or Universal Resource Locator) with as many Web indexes and search engines as you can find. Some of the biggest are Yahoo, Google, Lycos, Alta Vista, ...

Carrier Websites: From Company Centered to Agent C... it wouldn’t do much for the carriers’ Web site rankings?