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... expenses INTERNET CUSTOMERS The Internet has not only changed the way agencies and insurers do business, but presents them with a new kind of customer. Today's insurance customers are: Younger as a group (21 to 35) Harder to reach as clients Less receptive to cold calling Technically advanced and better educated Experienced in using the Internet Comfortable buying on the Internet The most compelling reason for agents to use the Web is to convert these "cyber-prospects" into traditional policyholders. Currently substandard Auto, Health, and Term Life coverages offer the greatest potential business-but remember, the Web is tomorrow's window of opportunity. Think of the Web as a worldwide collection of interconnected pages that are often linked to other pages. The links are highlighted for easy recognition and are easily accessed by the click of the mouse. HOW ... changes, so there's no way for an agency to promote these pages through Internet search engines. Write the site yourself. This is the most inexpensive option, but a difficult task for most agents. Your personal Internet pages need to reflect a personal look. This isn't to say you can't do it-but we don't recommend it unless you're skilled in HTML programming. Get a free page. Some Web hosts, such as America Online, Angelfire, and Tripod, offer free space where you can build a site based on their page templates. Generally, they're for personal site use, but many small businesses also use them. These hosts offer no support or technical help. Some assign a page name that makes it all but impossible to identify an agency. The agent is responsible for all promotion ...

... expenses INTERNET CUSTOMERS The Internet has not only changed the way agencies and insurers do business, but presents them with a new kind of customer. Today's insurance customers are: Younger as a group (21 to 35) Harder to reach as clients Less receptive to cold calling Technically advanced and better educated Experienced in using the Internet Comfortable buying on the Internet The most compelling reason for agents to use the Web is to convert these "cyber-prospects" into traditional policyholders. Currently substandard Auto, Health, and Term Life coverages offer the greatest potential business-but remember, the Web is tomorrow's window of opportunity. Think of the Web as a worldwide collection of interconnected pages that are often linked to other pages. The links are highlighted for easy recognition and are easily accessed by the click of the mouse. HOW ... changes, so there's no way for an agency to promote these pages through Internet search engines. Write the site yourself. This is the most inexpensive option, but a difficult task for most agents. Your personal Internet pages need to reflect a personal look. This isn't to say you can't do it-but we don't recommend it unless you're skilled in HTML programming. Get a free page. Some Web hosts, such as America Online, Angelfire, and Tripod, offer free space where you can build a site based on their page templates. Generally, they're for personal site use, but many small businesses also use them. These hosts offer no support or technical help. Some assign a page name that makes it all but impossible to identify an agency. The agent is responsible for all promotion ...

... expenses INTERNET CUSTOMERS The Internet has not only changed the way agencies and insurers do business, but presents them with a new kind of customer. Today's insurance customers are: Younger as a group (21 to 35) Harder to reach as clients Less receptive to cold calling Technically advanced and better educated Experienced in using the Internet Comfortable buying on the Internet The most compelling reason for agents to use the Web is to convert these "cyber-prospects" into traditional policyholders. Currently substandard Auto, Health, and Term Life coverages offer the greatest potential business-but remember, the Web is tomorrow's window of opportunity. Think of the Web as a worldwide collection of interconnected pages that are often linked to other pages. The links are highlighted for easy recognition and are easily accessed by the click of the mouse. HOW ... changes, so there's no way for an agency to promote these pages through Internet search engines. Write the site yourself. This is the most inexpensive option, but a difficult task for most agents. Your personal Internet pages need to reflect a personal look. This isn't to say you can't do it-but we don't recommend it unless you're skilled in HTML programming. Get a free page. Some Web hosts, such as America Online, Angelfire, and Tripod, offer free space where you can build a site based on their page templates. Generally, they're for personal site use, but many small businesses also use them. These hosts offer no support or technical help. Some assign a page name that makes it all but impossible to identify an agency. The agent is responsible for all promotion ...

... expenses INTERNET CUSTOMERS The Internet has not only changed the way agencies and insurers do business, but presents them with a new kind of customer. Today's insurance customers are: Younger as a group (21 to 35) Harder to reach as clients Less receptive to cold calling Technically advanced and better educated Experienced in using the Internet Comfortable buying on the Internet The most compelling reason for agents to use the Web is to convert these "cyber-prospects" into traditional policyholders. Currently substandard Auto, Health, and Term Life coverages offer the greatest potential business-but remember, the Web is tomorrow's window of opportunity. Think of the Web as a worldwide collection of interconnected pages that are often linked to other pages. The links are highlighted for easy recognition and are easily accessed by the click of the mouse. HOW ... changes, so there's no way for an agency to promote these pages through Internet search engines. Write the site yourself. This is the most inexpensive option, but a difficult task for most agents. Your personal Internet pages need to reflect a personal look. This isn't to say you can't do it-but we don't recommend it unless you're skilled in HTML programming. Get a free page. Some Web hosts, such as America Online, Angelfire, and Tripod, offer free space where you can build a site based on their page templates. Generally, they're for personal site use, but many small businesses also use them. These hosts offer no support or technical help. Some assign a page name that makes it all but impossible to identify an agency. The agent is responsible for all promotion ...

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...elling reason for agents to use the Web is to convert these "cyber-prospects" ...the 21st century need to move onto the Web to serve those customers.

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A CPA firm spends $11,200 on a Web site that attracts only a handful of v...Who needs expertise when it comes to a Web presence? Despite the pervasive 'w...

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