https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/2452/Marketing-Your-Web-Site/
... Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Marketing Your Web Site 5/23/2013 12:00:00 AM by CompleteMarkets Editor , Bill Wilson This content has not been rated yet. Now that you have your Web site up and running, how do you get new and existing customers to visit? Aside from the fact that it has to offer them something of value, there are really only two ways to get traffic to your Web ... particularly effective. To learn more about how to improve your search engine ranking, check out Search Engine Watch , and Bruce Clay . If you choose to submit your Web site manually, here are the most popular search engines: Yahoo! , AltaVista , Excite , WebCrawler , InfoSeek , HotBot , Google , Lycos , Overture , LookSmart , Northern Light , and Ask Jeeves . SITE STATISTICS Your Web host should be able to provide you with statistics and reports on the source of your visitors, which pages are most/least popular, what time of day draws the most visitors, how users are navigating your site, etc. Use this information to target certain groups and to make changes to your site that improves the content or flow of the site. Do not include a counter on your ...
https://completemarkets.com/company/ase-insurance-services/Articles/content-package/Member-Content/TabCategory/article-post/2642/Are-You-Ready-for-Insurance-Dot-Com/
... expenses INTERNET CUSTOMERS The Internet has not only changed the way agencies and insurers do business, but presents them with a new kind of customer. Today's insurance customers are: Younger as a group (21 to 35) Harder to reach as clients Less receptive to cold calling Technically advanced and better educated Experienced in using the Internet Comfortable buying on the Internet The most compelling reason for agents to use the Web is to convert these "cyber-prospects" into traditional policyholders. Currently substandard Auto, Health, and Term Life coverages offer the greatest potential business-but remember, the Web is tomorrow's window of opportunity. Think of the Web as a worldwide collection of interconnected pages that are often linked to other pages. The links are highlighted for easy recognition and are easily accessed by the click of the mouse. HOW ... changes, so there's no way for an agency to promote these pages through Internet search engines. Write the site yourself. This is the most inexpensive option, but a difficult task for most agents. Your personal Internet pages need to reflect a personal look. This isn't to say you can't do it-but we don't recommend it unless you're skilled in HTML programming. Get a free page. Some Web hosts, such as America Online, Angelfire, and Tripod, offer free space where you can build a site based on their page templates. Generally, they're for personal site use, but many small businesses also use them. These hosts offer no support or technical help. Some assign a page name that makes it all but impossible to identify an agency. The agent is responsible for all promotion ...
https://completemarkets.com/Article/article-post/2642/Are-You-Ready-for-Insurance-Dot-Com/
...elling reason for agents to use the Web is to convert these "cyber-prospects" ...the 21st century need to move onto the Web to serve those customers.
https://completemarkets.com/Article/article-post/62/25-Marketing-Ideas-You%E2%80%99ve-Probably-Never-Considered-Using-Before/
...y with valuable protection-related webinars. Technology makes it easy to make...ion to post their photo on your agency Web site and in the reception area. Be...
https://completemarkets.com/Article/article-post/527/What%E2%80%99s-The-Biggest-Bang-For-Your-Marketing-Buck-These-Days/
...nd decided they needed brochures, a Web site that looked like a brochure (Web sites were all new), and ads: print, r...ific goals (increasing visitors to the Web site, gathering e-mail addresses), ...
https://completemarkets.com/Article/article-post/890/Don%E2%80%99T-Mess-Up-Your-Marketing-Getting-The-Most-From-Your-Investment/
...om; Blog: grahamcomm.com/wordpress; Web site: www.grahamcomm.com.
...
https://completemarkets.com/Article/article-post/64/Agency-Technology-New-Technology-Applications/
...nitors, to provide more desk space.
Webinars
If you want to move up from price...you have not checked out Progressive’s Web site you might be surprised to lear...
https://completemarkets.com/Article/article-post/871/Marketing-Research-Shoot-Yourself-In-The-Foot-Or-Hit-The-Target/
...focus groups, telephone interviews, Web, and open-ended surveys help identify .... Type of survey. Surveys (telephone, Web based, or written), focus groups, a...
https://completemarkets.com/Article/article-post/2176/Now-That-IVe-Got-Them-How-Do-I-Keep-Them/
... J.D., CPCM, is president of donphin.com, inc., a firm specializing in management, employment law, and risk management. A past president of the American Academy of Employment Law Attorneys, Phin can be reached at 5713 Corporate Way, Suite 102, West Palm Beach, FL 33407, (800) 234-3304, fax (561) 688-1142, e-mail [email protected] , or Web site www.donphin.com . Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. ... x No Thanks Loading.. Now That I'Ve Got Them, How Do I Keep Them?3/3 /2015 by Don Phin 1 Verified Reviews - 5 of 5.0 1 2 3 4 5 NOW THAT I'VE GOT THEM, HOW DO I KEEP THEM? by Don Phin Employee retention is an issue that affects every company. A host of factors have played a role in retention in recent years: historically low unemployment rates, the dot-com revolution, increased worker mobility, the expansion of the home-based business market, and increased emphasis on personal growth and self-awareness. It should come as no surprise that the strategies a company must use to attract and retain quality employees are the same strategies necessary for creating a productive workforce with lowered risk management exposures. MONEY, MONEY, MONEY Let's deal with ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/333/Working-In-My-Swimming-Trunks-Home-Based-Opportunities/
... with insurance? Recently our UPS driver arrived for the daily pickup looking as if he'd been through the wringer. As he explained, "If one more home business opens up, they're going to have to declare this a commercial route!" Apparently more than 50% of the regular delivery and pickup stops on his suburban route are home-based businesses. Combine this with media reports and the increase in Web sites catering to home businesses, and you get a significant groundswell of opportunity for independent agents. Your Personal Lines department probably already insures the Home and Auto risks of these entrepreneurs. Unfortunately, many of these clients never hear from you on a regular basis. They get their direct billing statements and pay their premiums. They call you in case of a claim or a change in coverage. ... boost premium volume by $1 million within 12 months. You'll also solidify your relationship and improve client retention — all of which means more revenue for the agency. Can you afford to ignore this potential? Can you afford to lose these home-based business clients when an aggressive competitor comes their way? Think about it. Jack Burke is the owner of (home-based) Sound Marketing, Inc., host/producer of Audio Insurance Outlook, editor of ProgramBusinessNews. and author of Relationship Aspect Marketing and Creating Customer Connections. He can be reached by phone at (800) 451-8273), e-mail [email protected] , or visit http://www.soundmarketing.com. Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance ...