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Ten Deadly Website Sins
What NOT to do in building ...ility, especially if you’re offering website design services. If you’ve left o...

Is your Insurance Website letting you down?
“Are you happy with your website?” When I ask agency owners this que...cy and its audience. Remember: Your website is not the relationship. It is a ...

Website Marketing: A Balancing Act
Althou...d that they return to their favorite websites because of high-quality content,...

... Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Is your Insurance Website letting you down?2/26/2014 12:00:00 AM by Adrian Holloway This content has not been rated yet. "Are you happy with your website?"When I ask agency owners this question I get mixed responses that fall mainly into three categories: "No, but we have not changed our website in years and need to ASAP and get more traffic. ... lead your prospect to the goal, which is to call you. If your website doesn't follow a similar decision tree for every product and service you offer, then you are letting the fish off the hook. Function over Form The landscape is peppered with examples of what works and what does not work. I am a firm believer in function over form (unless you are in the media, design or entertainment business) . Let us examine some very successful examples of this truism. Google.com – As far as websites go, it doesn't get simpler than Google, and it's the best example of function over form. Enter your search term, hit go, get results. Google delivers exactly what users are looking for – no bells, no whistles and no other distractions. This is true ...

...broken speed records to produce a website and take advantage of the Internet’s...l number after visiting the dealer’s website. In other words, the time might h...

...ou should transform your existing Website into a customer service portal speci...isting Web presence or at a separate Website location. I know what some of you...

... . CompleteMarkets Editor , Laura Nettles 10/12/2018 12:00:00 AM Information overload has serious implications. Failure to respond to a client or carrier request can be harmful from both an E&O and a client service perspective. Laura Nettles tells you how to manage your work intelligently when everyone is expecting an immediate response. All Articles by CompleteMarkets Editor Comments (0 ) Carrier Websites: From Company Centered to Agent Centered This content has not been rated yet. CompleteMarkets Editor , John Ashenhurst 2/27/2018 12:00:00 AM Independent Agency System carriers that rank high on the Gomez insurance Web site index probably congratulate themselves on their achievement - the result of hard work, creativity, and spending in the nine or ten-digit range. But what if these high-ranking ... , and agencies and brokerages are feeling the competition from new distribution channels. All Articles by CompleteMarkets Editor Comments (0 ) The Sales Center: Systematic Marketing and Selling This content has not been rated yet. CompleteMarkets Editor , Tom Markley 10/5 /2018 12:00:00 AM Many marketing managers and representatives may ask: "Why is a sales center important to me? Isn't it designed for niche- or target-marketing? How would this fit into my company, that wants Main Street business?" Having a marketing-representative background provides me with a unique perspective on sales centers. I know that the marketing representative is much more than a "go-for" problem-solver, running down endorsements, acting as portable shrink between underwriters and agents, or being "the official news agency TAS," ...

... . CompleteMarkets Editor , Laura Nettles 10/12/2018 12:00:00 AM Information overload has serious implications. Failure to respond to a client or carrier request can be harmful from both an E&O and a client service perspective. Laura Nettles tells you how to manage your work intelligently when everyone is expecting an immediate response. All Articles by CompleteMarkets Editor Comments (0 ) Carrier Websites: From Company Centered to Agent Centered This content has not been rated yet. CompleteMarkets Editor , John Ashenhurst 2/27/2018 12:00:00 AM Independent Agency System carriers that rank high on the Gomez insurance Web site index probably congratulate themselves on their achievement - the result of hard work, creativity, and spending in the nine or ten-digit range. But what if these high-ranking ... , and agencies and brokerages are feeling the competition from new distribution channels. All Articles by CompleteMarkets Editor Comments (0 ) The Sales Center: Systematic Marketing and Selling This content has not been rated yet. CompleteMarkets Editor , Tom Markley 10/5 /2018 12:00:00 AM Many marketing managers and representatives may ask: "Why is a sales center important to me? Isn't it designed for niche- or target-marketing? How would this fit into my company, that wants Main Street business?" Having a marketing-representative background provides me with a unique perspective on sales centers. I know that the marketing representative is much more than a "go-for" problem-solver, running down endorsements, acting as portable shrink between underwriters and agents, or being "the official news agency TAS," ...

... issues an agent faces when navigating Longshore, Admiralty and Commercial Marine Insurance in today's market. This edition includes as a bonus: "Navigating Longshore & Admiralty Insurance", to help you understand the interlocking exposures your marine clients and Longshore Workers face and the proper way to structure these coverages to avoid E&O . In addition, it contains a list of the leading Longshore USL&H Reference Websites for your instant access. It is the number one tool Agents will want to keep at their finger tips! To view the "7 Critical Secrets to Writing Longshore Insurance, 2014 Edition", click here . Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? ... 2. What about this company do you like/dislike? 3. Why did you choose this rating? Submit This Anonymously Submit Cancel Contact Us contact_phone Click to call Unfollow First name: Last name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews LIG Marine Managers These articles are designed to help agents navigate the complexity of Marine Workers Compensation and Commercial Marine Insurance. Categories Popular Recent All Back "7 Critical Secrets to Writing Longshore Insurance 2014"5/9 /2014 12:00:00 AM by Karen Tischler This content has not been rated yet. LIG Marine Managers is excited to announce the release of the"7 Critical Secrets to Writing Longshore Insurance, 2014 Edition ...

... something "new and different" that counts; it's a matter of taking customers seriously. John R. Graham is president of Graham Communications, a marketing services and sales consulting firm. He writes for a variety of business publications and speaks on business, marketing and sales issues. Contact: 40 Oval Road, Quincy, MA 02170, (617)328-0069, e-mail [email protected] , website www.grahamcomm.com . Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. More ... plan that has continued for more than a decade. It wasn't a proposal; it was a plan. 3. Forget about What You're Selling. For the most part, sales are lost because we let what we're selling get between us and the customer. Amazing as it might seem, what we want the customer to buy becomes a distraction. The genius of Apple is not permitting its brilliantly designed products to interfere with its customer relationship. For example, paying for a purchase at an Apple store is non-invasive. It's low key and handled on the spot wherever you happen to be standing by someone who doesn't look like a salesperson. The transaction is as elegant as an iPad or iPhone. If you want to see it in real time, go to an Apple store and then see ...