https://completemarkets.com/Article/article-post/62/25-Marketing-Ideas-You%E2%80%99ve-Probably-Never-Considered-Using-Before/
...opportunities.
Idea # 11: Host a wine and cheese tasting event. One Califor...t any client or prospect will enjoy a wine and cheese tasting.
Idea #12: Sp...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/62/25-Marketing-Ideas-You%E2%80%99ve-Probably-Never-Considered-Using-Before/
... year's winner. All you have to do is contact the winner with your congratulations. Make sure you get the full benefit from your association with this successful business owner by featuring the award and announcement on your Web site and sending a press release to local newspapers. Idea # 10: Write press releases for the entire community. Press releases are a highly effective marketing tool that costs absolutely nothing. You can use them to promote an endless number of benefits for doing business with your agency. Potential topics for a press release include new carrier appointments, new staff, staff certifications, and an upgrade to your agency Web site. Press releases can also help you establish and grow a relationship with your local newspaper, opening the door to even more marketing opportunities. Idea # 11: Host a wine and cheese tasting event. One California agency has discovered that events such as a wine and cheese tasting can be effective ways to grow their business with local contractors. Several times a year, the agency invites about 30 contractors to a wine and cheese tasting held at a local restaurant with a sommelier and all of the trimmings. The agency found that these tastings are one of the most popular ways to make sure that the contractors feel special. What's more, a sizable percentage of these contractors decide to trust their protection needs to this creative group of insurance professionals. Don't limit yourself to Contractors: Almost any client or prospect will enjoy a wine and cheese tasting. Idea #12: Sponsor a concert. It's no secret that music is a powerful force in the lives of teens. ...
https://completemarkets.com/Article/article-post/845/Your-Ad-Agency-Will-Put-You-On-The-Map-Or-In-The-Poor-House/
...ht.
9. Don't hire the agency that wines and dines you. If you're hungry, brin...
https://completemarkets.com/Article/article-post/1973/P-R-SEPARATE-FACT-FROM-FICTION/
... you're not hiding. At times, however, you might want to concentrate on communicating directly to those affected by the crisis. Fiction: We'll release our negative story when the public is less engaged in the news — for example, on a Friday or before a holiday. Fact: This might have worked 15 years ago, but not in today's 24/7 news environment. Even if the public doesn't hear about negative news immediately, stories often develop a life of their own on the Web. By then, the matter will be out of your control and your company might be forced to clarify and repeat the story. It's better to get the story out once when you've put all of the pieces together. Take the hit and move on. Fiction: Public relations is all about wining and dining the media. Sounds easy. Fact: Public relations means making connections with the target, usually through members of the media — reporters, editors, or producers. In today's world, nobody has time for wining and dining. Newspeople care about information that'll make their jobs easier. They're looking for interesting stories and innovative ways in which to tell them. Staying in touch with them by telephone and e-mail is the most effective way of doing this. Fiction: Our company is holding a press conference to make an important announcement. This will guarantee us press coverage. Fact: Another press conference? That's what television news producers and newspaper editors will say when they get your announcement. Use press conferences only to announce a truly significant development or breaking news event. If you're going to ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/845/Your-Ad-Agency-Will-Put-You-On-The-Map-Or-In-The-Poor-House/
... as the studio is concerned because all it wants to do is sell its wares- and win awards. 8. Don't hire anyone who says, Don't worry about the money. An ad agency only says something like this to head off your question, What's all this going to cost us? ' A top-quality agency will give you an honest budget. It may be higher or lower than what you're spending now-but it will always be related to goals and objectives, which is what your company needs to succeed in the marketplace. You can be sure that you're going to wind up spending a ton of money if there's no budget. You'll wake up one night and scream, I've been had by those SOBs. And if it's any comfort, you'll be right. 9. Don't hire the agency that wines and dines you. If you're hungry, bring a sandwich to work, but don't allow the agency to woo you with anything other than solid effort. To them, wining and dining take the place of hard work, taking your mind off the truly second-rate job they're doing. Of course there's nothing wrong with having lunch or dinner with your agency people. But should you begin feeling that the razzle-dazzle is becoming rather pronounced, you can bet you're not getting what you need when it comes to marketing, advertising, and public relations. Beware. 10. Don't hire an agency that lets you know (subtly of course) that you'd be darned lucky to be its client! This is the worst scam of all because it's born of a deliberate arrogance, designed to make you feel ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/2489/5-Lessons-The-Modern-fundamentals-of-Insurance-Agency-Marketing/
... and weeding out problems that are not apparent to anyone inside the agency. Have every new client review your agency at the time of binding. 4. Event Marketing - People still buy from people they know and trust. You are not able to meet every client, understandably. But, if you hold or attend a local event and meet 10 clients, then showcase that on your blog, social media and email marketing, you would have effectively met' many more clients and prospects. The human mind responds very well to images - pictures of people and pictures of places and events. Try to do something local or social (as it relates to you, your agency or your clients) at least once a month. It could be something that you personally like to you - a wine mixer, a visit to your favorite charity, a team birthday lunch, a team member's promotion party) . And then, post it to your website/blog, social sites, etc. 5. Email Marketing - without a doubt, this form of communication remains the most effective way to engage and energize your marketing efforts. You can support email marketing with phone marketing, text marketing and fax marketing (state and federal regulations permitting), but this is a key fundamental to your agency's success. The complexities abound - deliverability, gathering email addresses, spam filters, content and so on, but if you cannot figure out how to make this effort a cornerstone of your marketing and communications, you are going to find the going pretty tough indeed. You may want to read ...
https://completemarkets.com/Article/article-post/1743/TRADE-SHOWS-CAN-BE-PROFITABLE/
...arry the stigma of a good place to wine, dine, and have a good time. However t...
https://completemarkets.com/Article/article-post/315/Banks-And-P-C-Agencies-Reality-Check-%E2%80%94-Part-II-Meet-The-People-Challenge/
...o said, 'Little' Aetna people know wine. INA people don’t.' Do you think these...
https://completemarkets.com/Article/article-post/605/The-Service-Ceiling-What-Causes-It-How-to-recognize-it-How-to-break-through-it/
...urprised us with an extra glass of wine or a free desert.
Obviously, we retu...
https://completemarkets.com/Article/article-post/2489/5-Lessons-The-Modern-fundamentals-of-Insurance-Agency-Marketing/
...hat you personally like to you - a wine mixer, a visit to your favorite charit...