https://completemarkets.com/Article/article-post/2715/Strong-Blizzard-Coming-Your-Way-Here%E2%80%99s-What-You-Need-to-Secure-Your-Home/
...d organizations, namely:
· Winter Storm Watch
If you receive this kind ...orm passes and you are sure that the weather has cleared up, it is time for yo...
https://completemarkets.com/company/rodgers-associates-insurance-inc/Articles/content-package/Member-Content/TabCategory/article-post/2580/Unleash-the-Power-of-Radio-Advertising/
... impossibly wild party, a crazed Great Dane, and a zany car crash. All end with the line, "Who's your insurance agent?" None of the commercials sell a particular product. Some agents produce their own "add-ons," running the Jacobs commercial, then following with a brief message. For instance, in the summer, the ad might be about Boat insurance; in late winter, the agent might want to talk about individual retirement accounts (IRAs) . No matter whether the agency uses a service like Jacobs, hires an ad agency, or lets the station write commercials, avoid the dull and mundane. To capture the radio listener, do something different with the copy or sound effects. No one will hear the message if it puts them to sleep. RADIO ... ask for a discount based on that. Tell them that you want an annual contract along with the lower rate, but to spread the advertising to fit your needs. Air the ads only at the best times, getting more for the money. For instance, in a small town, there's probably just one station. It will have a local following who get their news, sports, and weather in the morning, Horst notes. The rest of the day they tune into the big-city station 50 miles away. That's why early-morning advertising can make much sense for an agency. What if there are two or three stations in town that seem equally appealing? If the budget is ample, spread the advertising. If it isn't, you'd be better off putting all the dollars into one station ...