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...le here and a price wrinkle there, wrapped in a nice brochure. And a few progr...

... to build their own foursome, but we allow only one client per foursome. We're very clear that this is a referral event. "What we found in our first tournament is that for about five hours our client has a great time with their best friends — and you can imagine how at some point the non-client guest will want to know more about what I do for our clients. We wrap the day up with simple awards and a nice cookout. "The event was very reasonable from a cost standpoint and although we didn't convert all of the guests to clients, we were referred to clients with investment assets in excess of $6 million. We've already brought in $3.5 million of that, with more on the way." Try it, you'll like it! The goal ... already on the calendar. If a client wants to come to your event but doesn't have a guest to bring, let them know that "this is a different kind of event" and that they'll be invited to bring a guest to it. However, because this might be hard to pull off with some of your clients, a better way is to head off the problem before it comes up by using a "call-mail-call" strategy. Just before you mail the invitations, call the clients who you'll be inviting (or have your assistant do it) . Let them know that you're hosting an event that's designed to create a fun environment for your clients to introduce you to people who they think should know about your work. A couple of weeks after sending the invitations, call the ...

...olding a neon red foam can cooler, wrapped around 12 ounces of your favorite c...

... to build their own foursome, but we allow only one client per foursome. We're very clear that this is a referral event. "What we found in our first tournament is that for about five hours our client has a great time with their best friends — and you can imagine how at some point the non-client guest will want to know more about what I do for our clients. We wrap the day up with simple awards and a nice cookout. "The event was very reasonable from a cost standpoint and although we didn't convert all of the guests to clients, we were referred to clients with investment assets in excess of $6 million. We've already brought in $3.5 million of that, with more on the way." Try it, you'll like it! The goal ... already on the calendar. If a client wants to come to your event but doesn't have a guest to bring, let them know that "this is a different kind of event" and that they'll be invited to bring a guest to it. However, because this might be hard to pull off with some of your clients, a better way is to head off the problem before it comes up by using a "call-mail-call" strategy. Just before you mail the invitations, call the clients who you'll be inviting (or have your assistant do it) . Let them know that you're hosting an event that's designed to create a fun environment for your clients to introduce you to people who they think should know about your work. A couple of weeks after sending the invitations, call the ...

...tionship. All too often, we get so wrapped up in the business of business that...

... their victory. Much as terrorists wrap themselves in the security blanket of ... and vulnerable. Special interest groups should not attempt to manipulate th...

...tourniquet, the material should be wrapped twice around the extremity and half...

...uentially, or it can supplement or wrap around a process you already use. Util...

...ng to deal with multiple subjects wrapped up in a single e-mail message. Sure...

... 30/2013 10:41:34 PM by CompleteMarkets Editor , John Jaques This content has not been rated yet. ENCOURAGING STAFF INPUT TO SPUR PROFITS by John Jaques How many opportunities for increasing business do you overlook everyday? This document by John Jaques provides a great way for you to tap some of your most valuable resources: your people. Two heads are better than one. Why not wrap all of the heads in your firm around the goal of increasing your business, and make it fun? &# 160 While focusing on the big picture' and racing toward new business development, agency owners and senior managers often lose touch with some of the operating issues that affect profitability every day. Smoother operations and easier movement of work from the in-box to the out-box will directly enhance staff ... — and agency profitability. To gather ideas from the staff on improving profits, consider setting up a fun contest in the first quarter of next year. The contest will work like this: At a staff meeting early in January, announce a contest. Every week, each staff employee must give management one to three recommendations in the following areas: How can we make it easier for clients or prospects to do business with our agency? How can we make it easier for carriers to do business with our agency? How can we make it easier for our employees to do business with each other? Give a raffle tickets for every submitted recommendation. For each recommendation implemented, award five raffle tickets. Then, at another staff meeting in early April (the end of the first quarter) ...