https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/69/Finding-Markets-The-Specialty-Program-Consultant/
... a step further, the reinsurer might also purchase the general agent. If this is what an agent wants, they should inform the consultant at the beginning. TYPES OF PROGRAMS Consultants must have a broad understanding of the P/C business: Hospital Malpractice, Agents E&O , Private Passenger Auto Liability, Contractors Liability, Auto Default insurance, Crane Rigging Contractors, Truck insurance, Yacht insurance, Amusement Park risks, Hazardous Waste Haulers, Homeowners insurance. Consultants must be able to use agent-clients in-depth knowledge to accelerate their learning curve in all of these product lines. Many agents recognize that their future lies in developing specialty products that they can sell to groups of insureds and their associations. A comprehensive package can go a long way toward keeping clients for the agency regardless of the ... more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Finding Markets: The Specialty Program Consultant 4/30/2013 12:00:00 AM by Andrew Barile , CompleteMarkets Editor This content has not been rated yet. While a reinsurance intermediary operates between the ceding insurance company and the reinsurance company market, the specialty insurance program consultant operates between insurance agents and the insurance company. This document by Andrew Barile introduces you to this emerging type of consultant. Program brokers, marketing insurance consultants, and specialty insurance program consultants have all existed for a number of years. They perform a valuable service for an agent, and should be part of the agent's cadre of ...
https://completemarkets.com/Article/article-post/69/Finding-Markets-The-Specialty-Program-Consultant/
...ging Contractors, Truck insurance, Yacht insurance, Amusement Park risks, Hazardous Waste Haulers, Homeowners insurance. Consultants must be able to use ag...ture looks bright for the specialty insurance program consultant who has a suc...
https://completemarkets.com/Article/article-post/1431/THANK-YOU-FOR-YOUR-BUSINESS-SOLICITATION-OF-NEW-BUSINESS/
... ____Homeowners Insurance ____Boat/Yacht ____Mortgage-Free-Home (Farm) ____Business Insurance...
https://completemarkets.com/Article/article-post/790/Using-Publicity-To-Enhance-Your-AgencyS-Image/
...ational article on insurance for a yacht club newsletter.
Appoint someone with...e how awareness improved.
In a soft insurance market, you must find cost-effec...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/790/Using-Publicity-To-Enhance-Your-AgencyS-Image/
... Are you attempting to develop a market niche? Or are you appealing to the general public to increase your personal-lines book? If you take time to identify your audience, you'll know where to go for publicity. You'll get the right message to the right audience through the right medium. If your agency wants to reach boat owners, for example, consider writing an educational article on insurance for a yacht club newsletter. Appoint someone within your agency to manage the publicity program. This manager will coordinate details of the program, work with the media, write articles and press releases, promote your agency's personality, and ensure that messages to the public are consistent. The manager will keep all employees apprised of all publicity efforts so that phone calls and inquiries are handled appropriately. Once the publicity plan ... of publicity. Measure your success. To help meet your publicity goals, you should let the public know what your agency is and what unique services and products you offer. Reinforce to customers and prospects your agency's professionalism and dependability. Create an accessible, cordial environment by recruiting qualified employees from the community. Focus on persuading and motivating your audience to call your agency for a quote, to purchase insurance, to refer their friends and associates to you and to keep their insurance coverage with your firm. Identifying your target audience is critically important. Are you trying to reach new large commercial accounts? Are you attempting to develop a market niche? Or are you appealing to the general public to increase your personal-lines book? If you take time to identify your audience, you'll know where to go ...