https://completemarkets.com/Article/article-post/790/Using-Publicity-To-Enhance-Your-AgencyS-Image/
... your agency's professionalism and dependability. Create an accessible, cordial environment by recruiting qualified employees from the community. Focus on persuading and motivating your audience to call your agency for a quote, to purchase insurance, to refer their friends and associates to you and to keep their insurance coverage with your firm. Identifying your target audience is critically important. Are you trying to reach new large commercial accounts? Are you attempting to develop a market niche? Or are you appealing to the general public to increase your personal-lines book? If you take time to identify your audience, you'll know where to go for publicity. You'll get the right message to the right audience through the right medium. If your agency wants to reach boat owners, for example, consider writing an educational article on insurance for a yacht club newsletter. Appoint someone within your agency to manage the publicity program. This manager will coordinate details of the program, work with the media, write articles and press releases, promote your agency's personality, and ensure that messages to the public are consistent. The manager will keep all employees apprised of all publicity efforts so that phone calls and inquiries are handled appropriately. Once the publicity plan is developed, begin contacting the local media to establish a relationship. Consider networking through community associations (Lions Club, the local chamber of commerce) and sponsoring events like the local Little League, symphony concert or neighborhood marathon. You might have to cold call newspaper and television editors, however, just as you call business prospects. Send the editors a press kit with your agency's brochure, a ...
https://completemarkets.com/Article/article-post/1249/FLESHING-OUT-PRESENT-ACCOUNTS/
... we have many insurance companies from which to choose to best fill YOUR personal insurance needs . . . not just one company, but ( )! We select the best one for you. Treating you as an individual - not just another policyholder - is important to us. May we have the opportunity to discuss the various coverages listed below? Please check the coverages you're interested in below, then write in your phone number and mail it back to us. We'll do the rest. Thank you for your time. Sincerely, &# 160 DETACH HERE Name ____ Phone Number ____ __ Life Insurance Plans __ Personal Property Protection __ IRA & Retirement Plans __ Liability Coverage __ Estate Planning __ Auto/Motorbike __ Income When Sick/Injured __ Mobile Home __ Homeowners Insurance __ Boat/Yacht __ Mortgage-Free-Home (Farm) __ Business Insurance Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The most comprehensive online insurance industry reference library for - Personal Lines Professionals Commercial Lines Professionals Life/Health & Benefits Professionals Online newsletters and content that you can use for your clients and social media efforts. Ability to attach leads and clients to your specific market searches, ...
https://completemarkets.com/Article/article-post/1431/THANK-YOU-FOR-YOUR-BUSINESS-SOLICITATION-OF-NEW-BUSINESS/
... serving you. As independent insurance agents, we have many insurance companies from which to choose to best fill Personal insurance needs- not just one company, but ( )! We select the best one for you. Treating you as an individual- not just another policyholder- is important to us. May we have the opportunity to discuss the various coverages listed below? Please check the coverages you're interested, then write in your phone number and mail it back to us. We'll do the rest. Thank you for your time. Sincerely, DETACH HERE Name ____ Phone Number ____ __ Life Insurance Plans __ Personal Property Protection __ IRA & Retirement Plans __ Liability Coverage __ Estate Planning __ Auto/Motorcycle __ Income When Sick/Injured __ Mobile Home __ Homeowners Insurance __ Boat/Yacht __ Mortgage-Free-Home (Farm) __ Business Insurance Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The most comprehensive online insurance industry reference library for - Personal Lines Professionals Commercial Lines Professionals Life/Health & Benefits Professionals Online newsletters and content that you can use for your clients and social media efforts. Ability to attach leads and clients to your specific market searches, ...
https://completemarkets.com/Article/article-post/69/Finding-Markets-The-Specialty-Program-Consultant/
... agent is better protected when no one company dominates the reinsurance market. With the continuing vertical integration in the reinsurance business, suppose that a large direct reinsurance company, who's been writing the hospital malpractice program for many years, decides to purchase a P/C company. If the specialty program is running well, the reinsurer through the new insurance company vehicle could replace the agent's current company. Going a step further, the reinsurer might also purchase the general agent. If this is what an agent wants, they should inform the consultant at the beginning. TYPES OF PROGRAMS Consultants must have a broad understanding of the P/C business: Hospital Malpractice, Agents E&O , Private Passenger Auto Liability, Contractors Liability, Auto Default insurance, Crane Rigging Contractors, Truck insurance, Yacht insurance, Amusement Park risks, Hazardous Waste Haulers, Homeowners insurance. Consultants must be able to use agent-clients in-depth knowledge to accelerate their learning curve in all of these product lines. Many agents recognize that their future lies in developing specialty products that they can sell to groups of insureds and their associations. A comprehensive package can go a long way toward keeping clients for the agency regardless of the underwriting cycle. CONCLUSION The services of the specialty insurance program consultant don't end with the consummation of the agency contract. The challenge comes from listening to agents describe new products that require a specialty market. Agents are beginning to recognize that together with legal and accounting services, they can purchase company marketing services. The future looks bright for the specialty insurance program consultant who has a successful track record of ...