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...gh. The conventional wisdom of our youth-obsessed culture – regardle... skeptical of big business. Boldness, youthful rebellion, and benign anarchy r...

... to use it. Generation X Generation X, born between 1964 and 1978, is the undefined generation, the unknown, and unpredictable. At least, many Xers think of themselves this way. They lack brand loyalty and are skeptical of big business. Boldness, youthful rebellion, and benign anarchy remain the hallmarks of the generation, even as they're having families and starting businesses. This generation is the first one that was largely a product of divorce. These are the original latchkey kids; because Boomers worked extended hours to " ... consumers see their retirement as a time of exploration and reinvention. They're traveling, volunteering, spending more time with family and friends, and taking up new hobbies. Some even enjoy their work so much that, in part, they view it as another form of recreation; others remain active in the workforce for intellectual stimulation. Without doubt, this generation is doing more than consuming a bland dinner at four in the afternoon and hanging out at shuffleboard courts. Baby Boomers Born between 1946 and 1964, this generation grew up in ... to, as well as service, each group. You see, age does matter. The generally accepted generation categories are: Seniors, Baby Boomers, Generation X, and Generation Y. Understanding each category will help create targeted marketing, sales, and customer service programs for each of these segments. Seniors This group, born before 1946, has various components: Elders, Retirees, or the War Generation. They're in their late 60s and older. Most marketing campaigns usually miss the mark with this generation. Many of today's ...