Search CompleteMarkets

... speaking in schools: First, reach youth and give them positive insurance info...

...so gives more than 250 schools and youth groups the chance to earn special rew...

... . Warren Buffet was so impressed that he bought their company. Although Barry and Eliot are the "stars" of their own advertising, they devote much of their promotion to aligning themselves with customer values. For example, they have a longstanding relationship with the state's youth services division. When they heard about girls in foster care not having money to buy prom dresses, they dropped everything and bought radio time on eight Boston radio stations to urge listeners to donate dresses for these young women. On the way to record the radio ... in a national TV show aimed at teenagers. Even with great PR, only a handful of people showed up. No one thought that holding the promo in a bar might not be an appropriate place for kids. Then there's the Solstice, the sleek, two-seater sports car from Pontiac that weighs in at $2K. Both the design and the price get rave reviews, but experts question whether it will make the hearts of the young and the would-be young go pitter-pat. "Like the other GM sports cars, it comes ... enthusiasm with his question, "Who's going to make the coffee?" Bruce knew that success lies in the details, not in the grandiose ideas. If it isn't clear who's going to do what to whom and when, all the talk is irrelevant and the program will fail. It isn't necessary to look very far for examples: A major-market TV station scheduled a free event for fans to meet one of the actors in a national TV show aimed at teenagers. Even with great PR, only a handful of people showed ...