https://completemarkets.com/Article/article-post/2378/Outsourcing-Public-Relations-And-Marketing/
... x No Thanks Loading.. Outsourcing Public Relations And Marketing 4/30/2013 by CompleteMarkets Editor , Henry Stimpson This content has not been rated yet. It's often difficult for an agency to hire an in-house PR specialist. And assigning PR responsibilities to an existing employee has its drawbacks. This document by Henry Stimpson examines the advantages and disadvantages to hiring an out-sourced PR consultant. Just about every company — insurer, consultant, hospital, or zoo — wants to get more coverage in the news media as part of its marketing plan. Having your organization's products, services, and people featured in relevant media builds credibility and works hand-in-glove with other marketing efforts. Who produces the most public relations (PR) bang for the buck? Is it a staff PR person, a traditional PR agency, or is there a better choice? Today, more organizations are using out-sourced public relations professionals — independent contractors who work with a small cadre of clients. Why hire independents? The advantages include responsiveness, experience, dedication, and lower costs for more results. With out-sourcing, a company doesn't pay an employee's salary and benefits, nor the hidden costs of office space, phone lines, computers, furniture, and support staff. A company might not be able to justify hiring a full-time PR person, but it can justify buying the services of a highly skilled professional without the obligations of employment. In-house PR staff often get pulled into time-wasting activities. Internal meetings, memos, and e-mail can be so pervasive that a staff PR pro might have little time or energy to court the media ...