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... Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Are Your Messages Remembered Long Term?4/30/2013 12:00:00 AM by CompleteMarkets Editor , Patricia Czech This content has not been rated yet. Here we stand: The possibilities of e-mail messaging in one hand, the nature of memory in the other. Here's the critical question: How relevant are your short-term messages? Better still, how relevant are the messages that you want your customers to ... over the long haul? Patricia Berry helps you to make sure that your prospects will remember you the morning after. Electrical memory is short term. It's the thought that you're thinking right now — no, right now — get it? It's imagination, the ability to see possibilities in your mind. It's temporary by nature: The RAM of the human computer that is your brain. When you go to sleep, your brain powers down, and most of what is in electrical memory gets lost (like when a PC is switched off and short-term memory, RAM, disappears) . Sleep causes the information in electrical memory to fade according to its relevance. More important information doesn't fade as fast as the trivial stuff. Electrical memory has limited capacity. If you try to add an item ...

Are Your Messages Remembered Long Term?
Here we stand: The possibilit...ions, you're harming your chances for long-term success. Remember, some of th...

...lities A promise from amajor long-term carrier for competitive products,... said they'd be there for us over the long haul, and we believed them. But when the...

...what your competition sees; and as long as they don’t understand what go...ring your return — and over the long haul, you can build a very profitable em...

...his list weighs those two factors alongside the measures every roundup uses, f...nce? Renters insurance covers your belongings, liability and living expenses,...

... or does it have well-established, long-term relationships with its clients? I...eople who will stay with you over the long haul, be there in the moments of crisis,...

... and operate in a non-contractual or contractual vacuum Termination of the agency by a major carrier that held majority volume and provided competitive products Financial mismanagement of the firm, culminating in a virtual fire sale The untimely death or disability of the owner, without the benefits of perpetuation planning or the funding for such eventualities A promise from amajor long-term carrier for competitive products, competitive pricing, and underwriting latitude for the long haul-if the agency will roll over existing business or give the carrier first shot at new business CASE STUDIES Just how does the consultant address and evaluate the ailing patient-or forensically examine the corpse-of an agency that has a distressed fair market value? Let's examine each of these scenarios in the light of Section 2031 of the estate and gift tax code, which is found in Rulings 59-60 (evaluation of a ... has a vested interest in the determination of fair market value, diminished or not. Case F: We Gave Them Everything-Then They Left We represented the carrier for years and trusted their management. For years, we'd been on their trips, received good profit sharing and commissions, and provided good loss ratios and increasing premiums on a well-spread basis. They said they'd be there for us over the long haul, and we believed them. But when they left the state, they said they had to look at the entire territory, and not just at our book of (profitable) business. Afterwards, the companies we'd reduced didn't want to have much to do with us when we tried to remarket the business. This is a worst-case scenario: The agency without available markets for its client base has ...

... that the current reality, future ideal, values, and plan are more than words. These must be real and the leader must be dedicated to them. Vision. "Where there is no Vision, the people perish. ( Proverbs, 29:13 )" Commitment. This means more than involvement; it's an attitude and actions that show the followers that you are in this for the long haul — to the end. Leaders commit, while others are only involved. Look at your next ham and eggs breakfast: The chicken was involved; the pig was committed. Decisiveness. Leaders make decisions: Good ones and bad ones. They don't brag about the good ones or quit after a bad one. They're committed to the process and result. They don't take polls. They ... themselves during the planning process and prepare and implement contingency plans. They don't vacillate in the execution of the plan. They execute, not deliberate! &# 160 THE NATURE OF LEADERSHIP &# 160 These comments provide a perspective on the process (not personalities) of leadership. Here's a retrospective on this process from leaders and experts on leadership: &# 160 The One Absolute of Leadership: "The absolute of leadership is followers." — Peter Drucker &# 160 The First Role of Leadership: &# 160 "The first role of the leader is to define reality." — Max DePree &# 160 Verification of Reality : &# 160 "All the well-meaning advice in the world won't amount to a hill of beans if you're not addressing the real problem. And we'll ...

... to a larger audience, replacing the traditional basket with a plea for donations. Profitable? You bet! Many such ministries built huge cathedrals, multi-media production centers, and even their own television stations from the revenues generated by "religious" infomercials. In the meantime, people marketing products and services just rambled along as usual, purchasing 30- and 60-second time slots for their commercials. For a long time this worked well enough. With only three networks and a limited number of television stations (four networks for radio), only so much advertising time was available. Expensive spot commercials held sway during prime-time hours, and the religious broadcasters helped to fill the late-night and Sunday-morning voids. Catalysts Of Change: FM & Cable For decades, these limitations remained unchanged. Cable was a futuristic daydream ... of the questions, congratulations! You're well on your way to attaining "Infomercial Expert" status. A New Version Of An Old Trick Many people tend to credit the origin of infomercials to the old, late-night slicer/dicer and Pocket Fisherman commercials. Granted, some tacky infomercials have taken the slicer/dicer format, but the original infomercials began on a higher ground: religion. Before you haul me off to a padded room, let's define "infomercial."An infomercial is an advertisement for a product or service that has been expanded with information, entertainment, or both to retain the attention of the audience. In the old days, itinerant preachers would pass the basket after preaching a message that was interspersed with hymn-singing. When radio, and later television, arrived on the scene ...

...roducts and services just rambled along as usual, purchasing 30- and 60-second.... We've been seeing the signs for a long time: The future is communications....