https://completemarkets.com/Article/article-post/1300/RESTAURANTS-WE-CAN-DESIGN-A-SAFETY-PROGRAM/
Restaurants - "We Can Design A Safety Program"
RESTAURANTS - 'WE CAN DESIGN A SAFETY PROGRAM'...
https://completemarkets.com/Article/article-post/1479/RIZZOS-RESTAURANT-BELIEVES-IN-A-SECOND-CHANCE/
...employees at two of his Rizzo's restaurants in Philadelphia. In addition to running two restaurants, which employ 110 people and which...
https://completemarkets.com/Article/article-post/2126/Restaurants-And-Taverns-%E2%80%94-A-Potential-E-O-Headache/
Restaurants And Taverns — A Potential E&O Headache
Restaurants and taverns cause more than their ...
https://completemarkets.com/Article/article-post/278/Does-Every-Customers-Opinion-Count-No/
... x No Thanks Loading.. Does Every Customer's Opinion Count? No!4/30/2013 by CompleteMarkets Editor , Chris Burand This content has not been rated yet. A customer at a luxury car dealership complained to the salesperson, These additional features are unnecessary and certainly not worth a dime extra! ' These worthless' features, however, were important to the dealership's target market. Therefore, does this one prospect's opinion count? No! A small restaurant built a strong reputation and a solid local clientele in its 20 years of operation. After a new chain restaurant opened nearby, the small restaurant's owners noticed their limited menu and homey atmosphere seemed to dissatisfy a few customers. Most of the customers were still happy with the great food and service, but the owners worried that they'd lose too much business to the new, larger restaurant. They expanded their menu and upgraded their facilities, and they cut prices (and quality) to compete with the chain restaurant. In no time, their service, food quality, and portions declined - and so did their devoted following. The restaurant lost everything that had made it a success and soon went out of business. Did these owners pay attention to their most important customers? No! An agency, as part of its excellent service, began to call clients to review their coverages four months before their renewals. A few clients didn't appreciate the calls - they thought the agency was just trying to make more sales. The agency began to doubt the value of its service. Even though these disapproving customers spoke more loudly, ...
https://completemarkets.com/Article/article-post/1084/CUSTOMER-SERVICE-THE-WOW-FACTOR/
... ! Aren't you glad you bought from me, decided to do business with our company, etc.!" There are many ways that you and your organization can add the "Wow!" factor. Here are a few examples from my own experience: Last year I bought my wife a new car. This quest usually isn't one I look forward to. However, to my surprise, the experience was great — and the follow-up was even better. The owner of the dealership knew I was surprising my wife with the car. He called the next day, on a Sunday, to see how she liked the surprise. Wow! A few days later we received a thank-you note and a fruit basket. Wow! Recently my wife and I went out to eat at a nice restaurant. Even though we'd ordered a salad and main course, the waiter thought that we should have an appetizer. He brought us each a sample of three appetizers. He said they were so good that he didn't want us to miss the opportunity to at least try what the chef excels at doing. Wow! By the way, guess what we'll order when we go back to his restaurant? And, guess who got a big tip? Wow! Kellogg Business School professor and marketing guru Dr. Lou Stern talks about his recent purchase of a new car. On his way home he turned on the stereo system. Wow! He couldn't believe how great it sounded. All he wanted was a nice car, good service, and a smooth luxurious ride. He knew the stereo ...
https://completemarkets.com/Article/article-post/240/Developing-A-Marketing-Plan-In-A-Distressed-Agency/
... for family-style and fast-food restaurants and is located in a growth area. I...
https://completemarkets.com/Article/article-post/2468/The-Phantom-Rolls-Royce/
... by mail. He photocopied the application for insurance at the library photocopy machine and applied for a $100,000 policy on his phantom Rolls-Royce, and attached to the application one of the Polaroid photographs he had taken at the dealership. Classic Car Insurance Co., taking his application on face value, issued the policy. Since the car was to be driven only 1,000 or fewer miles per year, the premium on the policy, including third-party Liability coverage, was less than $1 ,000. The insured financed the premium with a local insurance financing company and had to make a down payment of only $200. His first payment was due 30 days later. Two days before the payment was due, the insured telephoned the Los Angeles County Sheriff's office from a Denny's restaurant in Lakewood, CA, and reported his Rolls-Royce stolen. He told the police he had driven it to the restaurant for lunch, and when he returned, his car was gone. The police dutifully took down the report and began looking for the phantom Rolls-Royce. The insured made a report to the Classic Car Insurance Co. and immediately, in response to its request, submitted a sworn declaration of auto total theft, making his claim for $100,000. Classic Car Insurance Co., as required by California law, maintains a special investigation unit (SIU) . When the report came in, a computer search was performed of Classic Car's other claims payments. A three-year-old theft loss of a classic Mercedes was discovered to have been reported by a person with the same last ...
https://completemarkets.com/Article/article-post/1066/MORE-LESSONS-FROM-THE-ROAD/
...rder to sell his cheesecakes to restaurants. He wants my taste buds’ opi...
https://completemarkets.com/Article/article-post/359/The-Art-Of-Listening/
...aven't spent any money in their restaurants since then.
Most insurance profess...
https://completemarkets.com/Article/article-post/2566/Overcoming-Short-Term-Thinking-Developing-a-Pipeline-Mentality/
... any value, it's in helping prospects and customers meet business challenges. Just selling them the right product or service isn't nearly enough to build a lasting bond. Almost any vendor can do that. Going beyond the expected is today's challenge. A supplier of bakery mixes and fillings discovered that its customers needed help in developing marketing strategies and tactics for retailing their products. At that point, management realized that superior, innovative products were not enough; their customers were looking to them for ways to sell more. Meeting this need led to selling more mixes and fillings. Demonstrate leadership. While caution is often prudent, it's leadership that captures the attention of prospects. Circuit City, for example, has pulled the plug on competitors because of its marketplace assertiveness. On a smaller scale, a Chinese restaurant opens in near-saturated Chinese food market and captures customers with an innovative approach: an open kitchen where customers can watch the food being prepared, and a dining atmosphere that seems different from the average Chinese restaurant. Customers sense something new, different and comfortable-and the leadership behind it. A Results-Based Approach Because results are what count, it's a waste of time to chase possible sales, follow up on less than serious prospects, and prepare dead-end proposals. Short-term tactics are unable to identify and penetrate the serious customers. What's required is a strategy that fills your customer pipeline with prospects who know and understand your company's capabilities. Nurture them and you'll enjoy a steady flow of new business. The goal of the CompleteMarkets editor is to bring valuable content to the CompleteMarkets members. Providing content to insurance professionals ...