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As a company that sends dozens of mass email campaigns every week - to millions of recipients (mostly Insurance Agents) - I thought I would summarize the many challenges email marketers face. It has become cost and labor intensive for low-cost / low-tech operators to provide this type of service to clients (outsourcing). Many large wholesalers that invest in taking this function in-house, realize over time, that mass email marketing is no longer as easy as it was years ago (or seems on the surface) - cloud spam filters, technology issues, low engagement rates, etc. have made this very difficult if you do not know what you are doing.