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https://completemarkets.com/Blog/post/Advertiser-Blog/4291/Are-you-wasting-your-money-on-print-advertising/
If you measure results, you will find that print advertising money has far less ROI.
The majority of our clients that have tried print advertising can attest to print advertising not working for them. These are the ones that took the time to measure ROI and actual results.
The reasons to use Print Advertising are nebulous and not based in actual fact finding.
https://completemarkets.com/Blog/post/Insurance-Professionals-Blog/1162/5-Lessons-The-Modern-Fundamentals-of-Insurance-Agency-Marketing/
An adapted post about the fundamentals of marketing and communications for an insurance agency (or any consumer facing business's marketing). In my opinion, if you can stick to nurturing these fundamentals regularly, then all the advanced and future enhancements will come naturally. It doesn't matter whether the role you play in the agency is Principal, Producer, CSR, Admin or any customer facing role, in more ways than one, these fundamentals should apply to you.