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“So, are you happy with your website?” The response from typical agency owners is mixed at best, with some key observations in common: Unfulfilled expectations and a lack of quantifiable results. We’ve looked into the evolution of the independent agency website during the past several years and concluded that technological and design innovations alone have not improved engagement with your audience of prospects and clients (a wrench cannot loosen a fastener by itself). We have identified the demographic trends that affect not only the “what” but also the “how” and “why” of effective website deployment. And finally, we have encouraged you to examine the role that your website plays in your agency’s overall marketing strategy, with key mission-related questions that should help to remove any barriers between your agency and its audience. Remember: Your website is not the relationship. It is a two-way communication hub that helps you – and your clients and prospects – to grow and maintain the relationship. Click here to read the entire article 'Why your website is letting you down' authored by yours truly in Rough Notes magazine’s October 2011 issue.

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