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I have been working the last few months on quite a few projects, but one that keeps popping up is how to leverage Social Media to attract new business. Some of the tactics I've used: 1. Following an MD on Twitter. I have not had much success, b/c the only MD's using Twitter seem to be about self-promoting their book or other product(s). 2. Facebook. Have had minimal success here as well........FB advertising is not very robust so it's hard to target a specific audience. 3. Other online sites.....KevinMD.com. I've had decent success here, it seems that some of the users here are willing to discuss, but you have to be tactful, b/c this is a great site and for the most part, I only want to add my 2 cents.....which will eventually turn into a sale. What have you tried? Any tips or tricks?

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