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“So, are you happy with your website?” The response from typical agency owners is mixed at best, with some key observations in common: Unfulfilled expectations and a lack of quantifiable results. We’ve looked into the evolution of the independent agency website during the past several years and concluded that technological and design innovations alone have not improved engagement with your audience of prospects and clients (a wrench cannot loosen a fastener by itself). We have identified the demographic trends that affect not only the “what” but also the “how” and “why” of effective website deployment. And finally, we have encouraged you to examine the role that your website plays in your agency’s overall marketing strategy, with key mission-related questions that should help to remove any barriers between your agency and its audience. Remember: Your website is not the relationship. It is a two-way communication hub that helps you – and your clients and prospects – to grow and maintain the relationship. Click here to read the entire article 'Why your website is letting you down' authored by yours truly in Rough Notes magazine’s October 2011 issue.

...> 1. Insurance Marketing
2. Social Media, Email Marketing
3. Tradi...

I have an insured that is launching an online service providing a site for energy companies to post upcoming projects that require funding and investors are then able to review the project and connect to further discuss. The insured's part in this is simply the introduction and acts as a middle man, they don't handle any of the money and the funding contract is handled strictly between the contractor and investor. We're looking for a market that will write the GL/PL & Cyber at $1,000,000/$2,000,000 across the board. So far I've contacted several brokers such as Burns & Wilcox, Allrisks, Scottish American, UIG, Atlas General, and Stuckey MGA, all of which have no markets interested. Any suggestions would be greatly appreciated, we need a quote ASAP and I'm trying to avoid Prime like the plague for obvious reasons. Apps are ready, we have a copy of the business plan, and the terms of service ready to go.

I need an MGA that has a market for an Auto Salvage Yard. The business has been around for almost 5 years and there are 4 employees. They do towing of the vehicle if needed. My client is mainly looking for liability on his business but is also interested in workers compensation.