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Friends, I would love to get your opinion on my new startup Risk Matrix. The idea is pretty simple: the average insurance agent has no time or resources to know about all programs, wholesalers, mgas, carrier appetites etc that exist in the marketplace. There are thousands of carriers. So an average agent misses out on a lot of opportunities to work with a wholesaler because agent doesn’t know that wholesaler writes particular piece of business. On the other side, wholesalers and direct carriers spend A LOT of time declining business or advising agents that they don’t have the market for the piece of business they are trying to place. The whole system has to be more efficient. So I came up with the idea to create a matrix, kind of like periodic system in chemistry. Let’s say the agent needs to place an apartment building. He keys in several criteria’s (age of the building, construction type, occupancy) and based on that he gets that Nationwide would decline the risk, so would Starr Indemnity, but Colony through Hull & Co would. If agent is already working with Hull&Co, Hull&Co will be one of the first companies in the search queue. At that time, the agent will have the option to actually send the submission to the wholesaler through the platform and he will do so by completing risk specific questionnaires and accords. He will also have a tool to communicate with the underwriting team. Then, wholesaler would upload the quote to the platform and if the agent likes it he will have the opportunity to bind it through the system. At the end the idea is to help agents to know the marketplace and to help wholesalers to get ONLY the business the like to write. <o:p></o:p>

One of the downsides to communicating effectively over the internet is the difficulty conveying what you see. This is especially important in support situations where you need to show someone what unexpected behavior a website or program is giving you. Windows 7 and Vista both include a very handy app called “Snipping Tool” that can help you accomplish this. It is located under Start > All Programs > Accessories or you can just tap the Windows key on your keyboard and type “snip” and it will be one of the top choices. This simple app will help you select a portion of your screen, add a simple drawing to it, or even highlight a specific portion of text that you think is important. It also gives you the ability to create a new email message directly inside of the snipping tool to send your screen clipping; you just have to have an email program installed. You can also save the picture and upload it to a website. When it comes to describing what you see, a picture is worth a thousand words!

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You may be surprised to learn that I have identified 36 different agency management system products from 28 different vendors. Determining which one you should buy can be overwhelming.

WooCommerce booking appointment plugin enable appointments with respect to date and time. Admin can see bookings in appointment section or in google calendar. WooCommerce booking appointment plugin is available for Hotels, Doctors and for online courses, etc. Staff members can also see the appointments on google calendar from their account. You can also create additional services on product page which are free or paid. Charge customers for the services you’ve provided. You can configure padding time, cancellation time, booking time, enable multiple slot selection, multiple appointments etc. When a customer books an appointment, you’ll need to schedule time for your staff to meet with the customer. Cost of this plugin is just 29$.

Connecting and communicating on a social network may seem like just another aspect of the communications that we are used to in everyday life – but there are some significant differences that everyone should focus on. 1. Pick a social networking community that shares the same interests with you. This may sound like too much common sense to be written down, but it is an important starting point to facilitate meeting your goals and expectations of social networking. Some networks focus on business, and others focus on personal relationships. 2. Embrace creativity. Read, learn from peers, and follow those people that you consider to be successful. By following in other’s footsteps you can guarantee success. Don’t be afraid to reach out and connect with others – this is what social networking is all about! 3. Build trust based upon contacts. Many social networking platforms like Facebook, LinkedIn, and CompleteMarkets use who you know to show other users who trusts you with a relationship. If other users share some of your contacts then they will be more likely to trust you. Reach out to people and businesses that you know with a friendship request and others will be more likely to do the same for you. Remember that we now live in a truly Global Village. Distance is no longer a barrier to communication!

“So, are you happy with your website?” The response from typical agency owners is mixed at best, with some key observations in common: Unfulfilled expectations and a lack of quantifiable results. We’ve looked into the evolution of the independent agency website during the past several years and concluded that technological and design innovations alone have not improved engagement with your audience of prospects and clients (a wrench cannot loosen a fastener by itself). We have identified the demographic trends that affect not only the “what” but also the “how” and “why” of effective website deployment. And finally, we have encouraged you to examine the role that your website plays in your agency’s overall marketing strategy, with key mission-related questions that should help to remove any barriers between your agency and its audience. Remember: Your website is not the relationship. It is a two-way communication hub that helps you – and your clients and prospects – to grow and maintain the relationship. Click here to read the entire article 'Why your website is letting you down' authored by yours truly in Rough Notes magazine’s October 2011 issue.

Email marketing is still one of the most cost effective ways to communicate with prospects and clients. The more targeted the message, the more successful your efforts will be. You need to be consistent and treat every email blast as important as the last, making sure to send emails with regularity. Outsourcing your content and campaign might be the preferred route based on your internal capabilities. There are many outsourcing options. Email marketing is not a strategy on its own, it should be a piece of your overall marketing strategy to survive and thrive in this ever increasing industry of ours. Ping me if you would like to read the entire article written by me...

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