https://completemarkets.com/company/veracityinsurance/product-liability-insurance/
View our product liability insurance coverage details and program highlights
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Veracity Insurance Solutions specializes in Product Liability insurance for manufacturers, importers, distributors and retail resellers. Our focused underwriting and program structure make it easy for agents and brokers to place product liability accounts across a wide range of niche markets, including coverage for Discontinued Products and Product Recall.
Overview of the Program from Veracity
This Product Liability program is offered by Veracity Insurance Solutions, LLC as a managing general agency and excess & surplus lines broker with access to multiple carrier markets. The program is designed for businesses whose primary exposure stems from the manufacture, import, distribution or sale of physical products. Coverage is available on occurrence and claims-made forms, and can be combined with general liability where appropriate to provide broader protection for your clients.
Ideal Accounts and Appetite
Manufacturers, importers and distributors of consumer goods
Specialty product lines and niche manufacturers (including beauty/cosmetics, vitamins & supplements, and sporting goods)
Start-ups and new ventures with product exposures
Retail resellers and vendors seeking a vendor endorsement
Accounts outside appetite typically include mass-produced products with known systemic failures, accounts lacking basic quality controls, or high-hazard manufacturing operations better suited for monoline industrial casualty markets. Veracity underwriters will evaluate product testing, quality control, recall history and distribution channels when assessing risk.
Coverage Highlights and Advantages
Limits up to $100 million (subject to carrier availability)
Occurrence and claims-made forms available
Foreign liability available for products sold or shipped internationally
Vendor endorsements to cover downstream resellers
Programs tailored for beauty/cosmetics, vitamins & supplements, and sporting goods
Options for discontinued products and product recall coverages
Low minimum premiums to help place smaller or start-up accounts
Underwriting Notes and Minimum Premiums
Veracity looks for basic product controls: product testing, written product specifications, ingredient/vendor disclosure where applicable, and reasonable distribution practices. Claims/recall history, product labeling and client quality assurance procedures are important submission points.
Minimum premium requirements vary by state, product class and carrier. Because Veracity works with multiple markets, submission requirements and minimums can be flexible — submit full applications and loss history to get the most competitive response.
Territories and Availability
This program is available in the following states: AL, AK, AZ, AR, CA, CO, CT, DE, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, DC, WV, WI, WY. Admitted vs. non-admitted (E&S) placement will depend on carrier appetite and state filing status.
Why Work with Veracity on Product Liability?
Specialized focus — underwriting team experienced in product risk and niche product lines.
Multiple carrier access — ability to place across admitted and E&S markets where appropriate.
Program flexibility — options for occurrence or claims-made, foreign liability, vendor endorsements and recall/discontinued product solutions.
Support for smaller and startup operations through competitive minimums and tailored terms.
Example account scenarios
You might have a client who manufactures a line of natural cosmetics and needs product liability plus recall options — Veracity’s beauty/cosmetics program is designed for that class. Or you could place a mid-sized importer of sporting equipment that sells wholesale to retailers and needs foreign liability and vendor endorsement coverage.
Veracity's Exclusive Product Liability Insurance Programs:
Beauty Products Liability Cosmetic Insurance Program
Vitamin & Supplement Liability Insurance Program
Sport Goods Insurance Program
Frequently Asked Questions
What types of accounts are a good fit for Veracity’s Product Liability program?Manufacturers, importers, distributors and retail resellers of physical products—particularly niche or specialty product lines such as cosmetics, supplements and sporting goods—are a strong fit. Veracity also places start-up operations and smaller producers with documented quality controls.
Are occurrence and claims-made forms available?Yes. The program offers both occurrence and claims-made coverage options depending on the carrier and the account’s needs.
How should I submit a risk for consideration?Provide a completed application, detailed product description, distribution channels, sales volumes, any product testing or quality control documentation, and five years of loss history (if available). These items help underwriters evaluate exposure and give you the best placement options.
Does Veracity offer product recall or discontinued product coverages?Yes. Veracity has options and separate programs that address product recall exposures and discontinued product liabilities; availability depends on the product class and carrier appetite.
What states and market placements are available?The program is available in the states listed above. Placement can be admitted or non-admitted depending on the carrier and state filing—underwriters will advise on the appropriate placement for each account.
Need help placing an account? Connect with a market specialist.