TRUST: ITS THE BOTTOM LINE by Chris Burand Do your customers trust you - and, if so, what for? Wal-Mart is known for low prices. A very young boy was heard ...

TURN YESTERDAY'S GIVEAWAY INTO TODAY'S PROMOTIONAL POWER SEVEN WAYS TO GET THAT EXTRA EDGE by Ellen Daly Industry spends an estimated billions of dollars every year on promotional products ...

If you are an entrepreneur, then you know that from the day you started your company you exposed yourself to certain risks.

UNDERSTANDING YOUR CORPORATE CULTURE by Jack Burke In this excerpt from his book 'Creating Customer Connections: How to Make Customer Service a Profit Center For Your Company,...

UNIVERSAL LIFE INSURANCE: MODULE V-E OVERVIEW Universal Life was created in the early 1980s at a time when high interest rates prevailed. Although the high intere...

UNLEASHING THE POWER OF CUSTOMER CARE by JoAnna Brandi Do we know who our customers really are? Do we know why they really buy from us? Do we know what their needs and desires are? Do...

UNUSUAL STRATEGIES FOR CLOSING MORE SALES by John Graham Selling is a tough profession -- and from all indicators, it might not be getting much easier any time soon. T...

USE CUSTOMER-FOCUSED WORDS FOR MORE EFFECTIVE COMMUNICATION by Richard Barry With the deluge of advertising that the average consumer encounters today, its more vital than ever to make...

There’s a lot of misinformation these days, with attorneys and employer groups recommending that employers not use such character assessments as DISC, Profiles International, Kolbe, ZeroRisk HR, McQuaig, and so forth. The concern is that these tests might trigger some type of discrimination or breach-of -privacy claim. In reality, there have been only a handful of claims based on using character assessment tools.

In an increasingly complex and fluid business environment the need for proper planning is greater than ever. Where do you begin? David Stambaugh provides an outline to move your agency in the right direction.