PUT YOUR MARKETING TO THE TEST AND SEE HOW YOURE DOING by John Graham All marketers are liars. Because were all marketers of one thing or another, were all liars. To ...

Michael Treacy and Fred Wiersma's book, The Discipline of Market Leaders, presents a compelling explanation of why some companies continually outperform their competitors. Their thesis rests on this premise: If a company is going to achieve and sustain dominance, it must first decide where it will stake its claim in the marketplace and what kind of value it offers customers.

PUTTING THE RIGHT PEOPLE IN THE RIGHT PLACE: EXECUTE! by Chris Burand The cover of a recent issue of Fortune boasted a picture of a small army of spiffily dressed, famous CEOs under the tit...

QUALITY CUSTOMER SERVICE DO WE WALK THE TALK OR JUST TALK? by Al Diamond At least once a month we encounter an agent with the unique problem of losing more customers than theyre ...

QUIET TIME SPEAKS VOLUMES by Grace Bauer Do your employees complain about feeling overworked, never having enough time, or being stressed out from constant interruptions? Fight the madness ...

REACHING YOUR AUDIENCE: DISCOVERING A PR CAMPAIGN THAT WORKS by Michael Maynard One of the goals of any advertising campaign is to grab the hearts of the audience and hold on until...

REDUCE HARD MARKET lsquo;PRODUCTIVITY STRESS' by Chris Burand One great advantage of difficult situations is that if you...

REDUCE THOSE INTERRUPTIONS by Grace Bauer Find that time you so desperately want each day to work on an important project or to keep up with backlog. Its right in front of you...

REFERRALS: LETS TALK lsquo;BOOK VALUE by Gil Simonds In the last article, after talking about how to avoid getting referrals that were less than desirable, I noted that...

REFERRALS: THE SECRET TO CONSISTENTLY HIGH PROFITS AND RETENTION RATES by Lynn Thomas, JD Frankly, Im puzzled. Recently, I spoke at a conference where members who have known each o...