Marketing may be second-nature in large companies, but smaller firms often have a tough time implementing, managing, and monitoring an effective marketing strategy. The 'marketing director' title is often conferred on the person designated to answer requests for sales literature, or given as an afterthought to the sales manager (who thinks that marketing is just another way of spelling s-a-l-e-s).

As the corporate misdeeds of executives continue to dominate the news, we hear about the curses of greed and immorality. But John Graham calls these executives disloyal. This article focuses on the importance of loyalty in a company and the need to hire loyal employees.
It’s time to get our heads on straight. That 60s phrase is a perfect fit for today’s confused and disturbing business climate, as each newscast brings darker revelations of corporate abuse.

Improved communication has turned us into less adroit communicators. With e-mail, voice-mail, and cell phones, getting the message to another party is so easy that we no longer worry about the content of the message. Poor communications skills translate into lost business. This article by John Graham discusses these consequences and offers guidelines for improving communications.

ITS HUNKER- DOWN TIME! by Edward Curry How well is your agency prepared to deal with todays economic and market woes? Now might be a good time to...

When asked, 99% of employers will give a former worker dates of employment. About one in three will say if the employee is...

The major goal of any agency or brokerage can be expressed in just one word: survival.
The mounting failures involving seemingly strong, well-established businesses that have been around for 15 to 75 years are of great concern.
The time has come for agencies and brokerages to take immediate action in order to survive a protracted economic downturn that may extend for several more years in some sectors of business or regions of North America.

KEEP A CLEAR FOCUS ON FINANCIAL MANAGEMENT by Carol Hammes The hardening market, together with the start of new year give you the perfect opportunity to reflect on how to improve your busine...

KEEPING ACCOUNTS You work for maximum efficiency. You spend a lot of effort on improving service and getting leads, and you streamline your time by discarding dead-end business, such as cancell...

KEY ELEMENTS OF AN EFFECTIVE WORKERS COMPENSATION CLAIM AUDIT by George Kingston During a recent review of a large corporation's insured Workers Compensation program, we interviewed the insurance b...

Are you considering getting an insurance policy? An insurance policy is a term which is common to adults, and most of them don't even know that they already own one. Whether it is life, home, car, renters, or any other type of insurance, people generally go for them. The insurance companies also launch different schemes to attract the masses.

With so many options, it becomes difficult to choose the right policy. In the process of choosing, people make various mistakes. Here, we'll focus is on the different mistakes people make while buying a home insurance and life insurance policy. If these mistakes are considered and prevented, then policy buyers can save a big chunk of money and can get what they actually pay for.