Motivating support staff to help generate sales expands the network of potential customers. Here are some tips for putting together and operating an effective lead-generation campaign.
Reward them for leads as quickly as possible. If the payoff is quick, non-sales employees will be more motivated to provide leads.
Give bigger rewards for leads that result in sales. This will get non-sales employees to focus on quality, not quantity, of leads.
Provide all non-sales employees with the opportunity to win something. The greater the chance to win, the more people will actively promote your products.
Solicit input from employees before implementing the program. The program won't work unless all employees are interested in participating.
Assign employee representatives to monitor the program's progress. These individuals not only provide quality control and suggestions, but also can generate enthusiasm for the program and its prizes.
Make sure employees are properly trained. The program will be counterproductive if employees misrepresent products and turn off potential buyers.
Supplement the program with short-term overlay campaigns that help maintain excitement and interest. These can promote specific products and give special awards.
The goal of the CompleteMarkets editor is to bring valuable content to the CompleteMarkets members. Providing content to insurance professionals to enhance their sales process, increase revenue streams, understand their clients and provide value to their agency.