Print Marketing Continues to Benefit Insurance Sector

Businesses in the US spent in excess of $13.5 billion just on social media marketing in 2017  - there is no denying that digital advertising is here to stay. That said, an increasing number of US-based insurance companies are returning to print marketing to increase their visibility, keep their existing clients happy, and to grow their business.  Even if you are hesitant to embrace what may seem like an outdated marketing method, simply perusing the numerous benefits should be enough to make you question your bias. Print media is not only able to leave a lasting impression on prospective clients, but offers a number of other benefits, such as the following, as well.
Print marketing is concrete
While the insurance sector sports a very prolific online presence, print media can still be of significant benefit. Industry giants such as GEICO and State Farm are both known to invest significant effort in print media as they understand what power a tangible advertisement yields. While a digital advert may simply be ignored if it does not advertise a product or service someone is currently interested in, the same does not apply to print media. A high-quality pamphlet or business card will more often than not be kept in a safe place for up to a year at a time just for the ‘in-case’ of it being needed. Print media also has the added advantage of not being reliant on electricity and network coverage in order to reach their designated target market.  
Physical media leads to action
Print marketing can promote your insurance company far beyond a computer screen.  Approximately 65% of print readers take some sort of action after viewing a printed ad according to the Nielsen Global Trust. Studies have also proven that when print and digital marketing efforts are combined, the results can be phenomenal. By using interactive elements such as QR codes on your newspaper & magazine ads, your pamphlets, and your direct mail, you will effectively help bridge the print-digital divide. Other ways to ensure action include encouraging more client engagement with your insurance brand. This can be done by making use of creative marketing strategies that can include laminated wallet cards containing all the relevant emergency numbers of the area including that of a reputable insurance broker (such as yourself, of course), or calendars with the same information.  A successful advertising campaign that includes all these elements and more will undoubtedly communicate your brand message and drive action.
Direct mail leaves a lasting impression
After a slight slump at the start of the decade, direct mail advertising is back and bigger than ever before.  It is so big, in fact, that advertisers who make use of direct mail can expect a return of up to 1255% according to PrintIsBig.com. High-quality postcards with a clever design can make a great impression on prospective clients. Even if you aim to send out more comprehensive pamphlets or newsletters via direct mail, postcards can be used very effectively to keep the public up to date about what is happening in the world of insurance. Direct mail has also been made substantially easier in recent times thanks to rapid, bulk printing service and streamlined methods in which to obtain your postage. OnlineStamp.net explains that buying your stamps online and printing them yourself will save you money and free up more time in your day, which is just another reason to make use of direct mail in conjunction with innovative postal service solutions.
Informative inserts breed trust
Did you know that you can easily relay important information regarding the benefits of your coverage options by including a pamphlet with your billing statements? Single-page pamphlets are not expensive to print and can end up scoring you a lot of business.  You can also place your pamphlets where you are most likely to find potential insurance clients such as at auto body shops, doctor’s rooms, and estate agencies. If you have a good relationship with these service providers, you can perhaps join your marketing efforts and compile an attractive, informative brochure that advertises all your related services collectively.
Print media may have been around for what seems like eons, but it remains a very effective form of marketing. when combined with more cutting-edge advertising approaches, your traditional printed media can, in fact, guarantee you a fail-proof marketing approach that will benefit your insurance firm substantially.