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Jack Burke
Articles authored by Jack Burke
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HOW TO LOSE MARKET SHARE TO THE COMPETITION by Jack Burke This is intended to be a wake-up call for some insurance companies and all independent insurance agencies. The world of business ...
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HOWS YOUR IMAGE? by Jack Burke 'Whats your name again?' They cant buy from you if they dont know who you are. Jack Burke offers advice ...
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INSURANCE AND THE ADA by Jack Burke The Americans with Disabilities Act, more commonly known as the ADA, was signed into law by then-President Bush on July 26, 1990 with overwhelming supp...
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KEEPING AHEAD VS. KEEPING UP by Jack Burke Through the years, businesspeople have spoken the language of proactive marketing while implementing strategies th...
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LEADERSHIP MELTDOWN: ATROPHY OR RECOVERY? by Jack Burke Hundreds of thousands of small to medium-sized businesses that form the foundation ...
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LOSING THOSE MEETING BLUES by Jack Burke Meeting, noun. 1. A coming together; assembly. 2. A joining. 3. A hostile encounter, as a duel. (Webster's American Dictionary) Meeting, n...
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MARKETING TO GENERATION X by Jack Burke Look out, golden agers! Make room, boomers! Are you finally getting a handle on the needs of the senior citizen's market? Did you...
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MARKETING WITH NEWSLETTERS by Jack Burke Newsletters. We see them every day. We subscribe to them, get them for free, market with them. We learn from them. But how much do we reall...
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MARKETING: THE ART OF DIFFERENT by Jack Burke Creativity in marketing has become mundane. Today's marketing creativity seems to have devolv...
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MAXIMIZE YOUR OPPORTUNITES IN A HARDENING MARKET by Jack Burke Is the market hardening? The debate rages on without a conclusion. However, more and more experts are leaning toward ...